Practical Clothing Merchandising Skills

Act as

Doors, windows, shelves, props, display and so on constitute the sales terminals.

Looking at every brand, we have reached a high degree of unity in the requirements of hardware and software, so as to establish a brand image, create strong sales tension and maximize market profits.

Why sometimes the results are not satisfactory, mainly because of the display skills.

Display is the theme of clothing, using different clothing varieties, styles, colors, fabrics, characteristics, etc., through the comprehensive use of artistic techniques to display, highlighting the characteristics of clothing and selling points to attract customers' attention, strengthen customer trust in goods, so as to maximize the desire to buy.

This is the location of the display, and it is also the function of clothing display to consumers.

Clothing folding display mode

Stacking: generally through orderly clothing folding, emphasis on overall coordination, contour prominent, the commodity on the platform or elevated platform display.

The advantage of this method is that it can effectively save limited space, because the space of a store is limited, and if the goods are displayed in the form of hang up, the space of the store is simply not enough.

So at this time, we need to fold it up to increase the number of exhibits in limited space.

This is the advantage of stacking, but the disadvantage is that it can not fully display the goods. Therefore, it has to match the hanging display to increase visual interest and expand the space.

1. emphasize the vision. In the grasp of color blocks, the principles should be from outside to inside, from shallow to deep, from warm to cold, and from You Ming to dark.

Because this is the habit of observing things.

In this way, consumers can also be interested in commodities, and shopping behaviors from attention, attraction, observation and purchase.

2. products of the same season, same type and same series are displayed in the same area.

3. stacking should be dismantled, and 4 to 6 pieces per stack should be suitably packed, 3 to 4 pieces thick, and the shirt necktie can be staggered.

The size and size of each garment are from top to bottom, from small to large.

4., try to design models in the vicinity of the stacked area to display the representative styles in the stacking, so as to attract customers' attention and enhance visual effects.

And you can display posters, leaflets and show the delegates in full fashion.

Clothing hanging display mode

Hang up: usually hang clothes with hangers, so that we can fully display the characteristics of goods, easy to form color blocks visual impact and rendering atmosphere, so that consumers can use the eye to understand the goods.

However, in Limited stores, it is impossible to hang too many displays, usually hanging and stacking.

In this way, on the one hand, we can make rational use of space, and on the other hand, we have a sense of hierarchy for the whole commodity.

Attention should be paid to the following points when hanging clothes.

1. each garment should be hung in more than 2 pieces at the same time, usually not more than 4 pieces.

2. use the same coat hanger for the same series of products.

3. the sequence of hanging numbers is: from front to back, from small to large, from left to right, from small to large.

4. the color of the upright display should be from outside to inside, from the past to the rear, from shallow to deep, from bright to dark; side row, from front to rear, from outside to inside, from shallow to deep, from bright to dark.

Principles of clothing display

From the overall consideration of the display, in general, the exhibits are displayed in color and in style.

These are determined according to the size of the shop and the main pushing styles of the garments. Each has its own advantages and disadvantages, depending on the specific circumstances.

However, in any way, the following basic elements must be considered:

Focus on attraction

On every display surface, the focus of attracting attention is the focus.

For example, the focus of the whole store is the logo after the cash register.

The focus is usually located above the horizon or horizon. The combination of strong POP posters or products is often set as the focus. It can guide consumers' attention in an orderly way and play a certain role in the visual function of echoing and prompting.

Therefore, the clothing brand will focus on shaping the image signs in the terminal image. This intuitive propaganda can convey the brand's commodity information, promote sales and publicize the brand.

Color rendering atmosphere

The use of color plays a leading role in display.

The orderly color theme gives the whole store a distinct theme, well-organized visual effect and strong impact. Chen Liezhong uses color contrast settings as the focus, or creates color gradation effect of goods display, so that customers have impulse to purchase and easily lock target merchandise.

Create visual effects

Repetition effect can create visual interest, highlight continuous and whole block effect, pay attention to unification and contrast, at the same time, make efficient use of space to form a strong visual impact. This principle applies to the display of focus products or new products.

In particular, we should pay attention to the variety of repetition effect in practice. For example, the same costumes should be applied in different ways, model display, positive hanging and matching methods, so as to highlight the key points and maximize their own image.

Window display

Window for terminal stores, like eyes for people, its importance is self-evident.

This is the first step to attract consumers into stores.

The image quality of the window depends on two aspects, one is hardware design, the other is software maintenance. Two.

Because this article is about display, it only focuses on software maintenance.

1. the display of model clothing should be changed in 2 to 3 days, so that customers can keep fresh and attract people to enter the store.

2. if you want to display more goods, you should choose seasonal clothes. Do not display clothes that are not fashionable or suitable for fashion. That will ruin the brand image.

3. the shop assistant must check whether the clothes in the window are clean and tidy during the commuting day, so as to promote the position of the billboard, so as not to affect the image.