Some Sneakers In Quanzhou Will Reach Overseas.
After gaining stability in the domestic market,
Quanzhou
Some sports shoes brands have begun to reach overseas in recent years.
The Southeast Asian market, which is not far off the geographical location, has been the bridgehead for the expansion of overseas market of Quanzhou sports shoes brand. Now eastern Europe and the Middle East have been included in the overseas vision of Quanzhou sports brand layout.
Hungary can radiate Eastern Europe.
A few days ago, Xu Jingnan, chairman of PEAK group, found that the local wholesalers of sports shoes were in the pition period, that is, the pformation from the original wholesalers to the regional agents.
That is to say, the successful mode that used to be used by domestic shoes and clothing brands is now expected to be copied and spread in the Eastern European market.
Xu Jingnan visited the Hungary, Poland, Czech, Slovakia and other markets in the Eastern European region, and he sprouted an idea when he visited the Hungarian shoe wholesale market.
According to the introduction, Hungarian shoe dealers have always focused on the wholesale business of booth type. Nowadays, this primitive sales method has been difficult to adapt to the market development, and the low price wholesale business mode has arrived at a time of no change.
In exchange with local shoe traders, he discovered the demand for pformation of local shoe makers, and he suggested that shoe dealers expand the Eastern European market and even the European market by acting as domestic brands.
Shoemaker believes Hungary is uniquely situated.
Europe
The key is to radiate East and West European markets.
As a relatively small and economically developed country, Hungary's import and export volume is relatively large, its business is prosperous and its business environment is good. It is suitable for domestic enterprises to establish a commercial base for radiation in Eastern Europe.
Xu Jingnan said that at present, Hungary is still in the stage of investigation, and the cooperation between agents is also in preliminary negotiations. He believes that due to the gap between Eastern European market and Western European market, it is very suitable for domestic brands to infiltrate Europe.
The establishment of exclusive stores in Hungary can serve as a stronghold for enterprises to penetrate Eastern European markets.
There is a "Jinjiang Street".
Set up in Hungary
Exclusive shop
It is not an easy task. It needs not only an intermediary agency to lead, but also a strong platform support. For this reason, the "Jinjiang Street" which has been rooted for several years in Hungary Budapest will play a good bridge role.
In 2002, a number of Jinjiang brands entered the middle and high-end market in Europe. In Hungary, the "Jinjiang street of China Shoes Capital" was established and officially opened in 2003.
The "Jinjiang Street", which runs mainly on Jinjiang shoes, is located in the "Asian center" of Budapest 15 District, the largest industrial and Trade Park in Hungary.
"Asian center" is a demonstration area for Chinese investment in Europe, while the "Jinjiang Street" of the Asian center is a bridge for Jinjiang's brand to become international.
"Jinjiang Street" from the beginning of the opening, Anta, global, Philharmonic, Buick, Heng Qiang and other shoe enterprises to join.
Now, after 8 years of development, all kinds of businesses are coming.
It is understood that Hungary's footwear wholesalers are mostly from Fujian, China, and are familiar with domestic brands. If they become distributors of domestic brands, they will be of great help to this pformation.
According to relevant data, the town of tens of thousands of people in Mingxi has more than 6000 people in Hungary, and huge human resources will further promote the pformation and upgrading of this mode of operation.
Therefore, Xu Jingnan believes that the Quanzhou sports brand can expand the Eastern European market and make full use of the "Jinjiang Street" platform.
Southeast Asian experience for reference
Over the past few years, Southeast Asian countries have launched a number of brands in Southeast Asia, including the establishment of exclusive stores and branch offices. Some of them are listed in Singapore, Malaysia and other countries. The Quanzhou sports brand has begun to go overseas in various ways. In recent years, many overseas brands have been tested in Southeast Asia, and overseas marketing has been conducted in Quanzhou.
Among them, the channel mode that enables these brands to grow and expand in the domestic market is also successfully replicated in the Southeast Asian market.
In recent years, the brand of Quanzhou sports shoes has been gaining speed in Southeast Asia.
Opening up a special store has become the main way of marketing, for example, Anta has opened many stores in the bustling areas and central areas of Singapore. XTEP has been looking for a general agent in a country and franchised stores. The 361 degree store in Burma has been run by its Yunnan branch. The brand will also take Yunnan as a stronghold and open its stores to Laos.
Because of the successful experience of developing the Southeast Asian market, Xu Jingnan believes that the same pattern can be replicated in the Eastern European market.
Look at the Middle East market.
In the overseas market that Quanzhou sports brand is coveted, besides the Eastern European market, the Middle East market is attracting the attention of Quanzhou sports shoe manufacturers.
According to the relevant staff of Quanzhou footwear industry association, the Middle East market has been entering Quanzhou shoes all the time, but it is all container type wholesale in the early stage, and the pioneering consciousness of its own brand has only begun to show signs in recent years.
According to Hong Jinmiao, Secretary General of Minnan chamber of Commerce in the United Arab Emirates, a new phenomenon in Dubai's shoe market is that sports shoes and casual shoes are becoming more and more fashionable.
As a result, the demand for sports shoes is increasing in the region, and the market share of sports shoes is rising rapidly as traditional leather shoes.
He believes that Dubai is not a synonym for luxury goods. In fact, the demand for goods in the United Arab Emirates market is all-around and multi-level, and all kinds of products have market.
In his view, the Dubai market is more important as the Gulf hub to the Middle East market radiation.
He said that the UAE is located in the throat of the Persian Gulf, and Dubai is a typical port city with convenient pportation and pportation. It is called the "capital of trade" in the UAE.
At the same time, it is also an entrepot trade center in the Middle East.
Its radiation surface has reached North Africa, the Middle East, southern Europe and South Asia, Western Asia and other regions. The population of these areas is as high as 1 billion 300 million, and the consumption level is high, medium and low. Some countries in the Middle East, especially those in the Middle East, are confined to oil and petrochemical industries. The vast majority of consumer goods rely on imports, stimulating the commercial and entrepot trade in the Gulf region, and objectively consolidating the status of Dubai's trade hub and promoting the local economic prosperity.
With its unique geographical location, Dubai is also known as "the capital of the Middle East", and its hub status is irreplaceable.
With the increasing impact of Chinese brands on the world, it is not impossible to develop the Middle East market with independent brands.
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