Zhengzhou's High-Profile Clothing Opens A New Chapter In Brand Marketing

In July 18th, Zhengzhou's Ya Li Da trousers invited her spokesperson Xu Qing to Zhengzhou to hold a new autumn and Winter Conference.

[phenomenon] most of the licensed clothing is obscurity.

In May 18th, "dsen" held a new autumn and winter product Conference; in late May, "Golden Rose" held the autumn and winter products ordering meeting; in June 16th, "deyston" held a new product Conference; on July 4th ~7, "M·SUYA" held a large-scale terminal distributor autumn winter new product ordering meeting.

All these outdated news are all happening in Zhengzhou, but few people outside the industry know that they are silently held for fear that they will be known.

In this regard, there are people in the industry believe that the concept of clothing enterprises in Henan is more conservative, do not dare to be too publicity, fear of peer counterfeit products.

Turning to a new chapter in brand marketing

Fortunately, there was finally the first Henan garment company to eat crabs.

In July 18th, the Zhengzhou Convention and Exhibition Center was filled with a warm and joyous atmosphere.

Zhengzhou Ya Li Da Clothing Co., Ltd. "meet Xu Qing and Ya Li Da Qiu Dong new products conference" is held here in a high-profile.

Among the guests attending the meeting, besides the distributors, there were also leaders of the relevant functional departments in Zhengzhou, and the relevant responsible persons and representatives of many garment enterprises such as M·SUYA, ESEY, Johnson, Dresden and so on were invited to attend.

After the meeting, an appraisal once said, "today's meeting should be the largest number and the highest specification in the history of Zhengzhou's garment industry."

In fact, in March 29th this year, at the eighteenth China International Clothing and Accessories Fair in Beijing, the "Ya Li Da fashion spring and signing Xu Qing press conference" was solemnly held, sounding the horn of the brand new strategy, and opening a new chapter of Henan's clothing brand marketing.

[target] promote industrial development with brand power

According to the heads of many garment enterprises, when we first started making costumes, let alone the investment promotion conference and the new product conference.

"When will clothes be listed and when will new products be released?"

Later, the owners of these garment enterprises discovered that their actions were always slow. They should release new products one to two seasons in advance and then go public.

Now the Henan clothing has gradually had the style of big brand clothing. Once entering the summer, when the investment work was completed rapidly, it began to release new products of autumn and winter.

Cui Bingshen, general manager of Zhengzhou deyston apparel Co., Ltd., said that Yali as a "leader" is promoting the development of the industry, and has also inspired the ambition of more garment enterprises.

In this regard, Li Gang, chairman of the Henan Apparel Industry Association Standing Committee executive, commented that the pformation of the economic growth mode proposed by the Central Committee is a programmatic document with guiding significance.

Clothing, as a fashion product, also accords with the spirit of this document and needs high profile development. The behavior of Ya Li Da is a manifestation of the change of ideology and a good start for the industry. This development idea is in line with the mainstream of the industry development.