Zhengzhou Takes 4 Years To Pull In The Brand Of "China LV" Women'S Wear.

There is such a "white-collar": her appearance makes women obsessed, let men feel more pressure.

In 2005, the brand built a "lonely copy" of fur, priced at 450 thousand yuan, equivalent to a Audi A6.

The industry rumours that Zhengzhou had been trying to attract the brand for several years.

Who is it?

Why is it so charming?

Rumors in the bookshops

Zhengzhou takes 4 years to pull in.

Recently, I heard that WHITE COLLAR has signed into Zhengzhou, and Liu Chunling, Secretary General of Zhengzhou Garment Association, has been very much talked about.

The first thing she said was that she could learn "white-collar workers" at home.

Over the years, Liu Chunling has brought Zhengzhou local clothing brand owners to Beijing and Shanghai every time.

"A piece of fur tens of thousands of yuan, the price is not lower than the luxury brand LV, GUCCI and so on, and sales volume is considerable."

A clothing brand leader in the province told reporters that white-collar is one of his dreams.

The industry has long been a hot pursuit of white-collar workers. In Zhengzhou, it has been rumored that the city took 4 years to pull in.

From the beginning of July, the recruitment of white-collar workers in Zhengzhou has begun. Last week, Dong Zhenyu, chief executive officer of Beijing white collar fashion company, flew to Zhengzhou to supervise the war.

Dong Zhenyu, a white-collar CEO, told an exclusive interview with a Commercial Daily reporter that GDP was the main criterion for their assessment.

As early as 5 years ago, we were concerned about Zhengzhou, but the time was not ripe.

In April and May of this year, Dong Zhenyu came to Zhengzhou again, only to finalize the fall of Zhengzhou and become the forty-third store in China.

"This negotiation is really long. 5 years ago, when miss Denis received me, she was still a girl. Now her children are 3 years old."

Dong Zhenyu laughed at the indissoluble bond with Zhengzhou.

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White collar look

"Chinese style LV" came to Henan

Although white-collar workers enjoy a high reputation in the industry, for most consumers in the province, they may be familiar with LV, GUCCI, Versace, Chanel and Hermes, but they do not necessarily know "white collar".

White collar?

Is it a movie or something?

I am a white-collar worker. I get four thousand or five thousand yuan a month.

The reporter interviewed 20 consumers randomly, most of whom did not know "white collar".

In Liu Chunling's view, "white collar" is a domestic dress leader in recent ten years, and it can be called "domestic dress LV".

This is mainly because white-collar workers have launched a 450 thousand yuan fur "lonely copy", breaking the sales record of women's wear in China.

According to Dong Zhenyu, in 2005, the company introduced a fur, the sheep's skin is on the front, the collar is very rare sable, the liner is milk, and it sells for 450 thousand yuan.

If the master made a piece of fur, he would have to compete for at least half a year. At that time, they had a team of six or seven people who were responsible for 3 months.

According to the industry rumors, the orphan was listed in Beijing after the launch of Yansha in 2005. Miao Hongbing, chairman of WHITE COLLAR fashion, stares at sales. It was eight at the beginning of the month. When he saw a lady easily take away her credit card, Miao Hongbing himself was also very incessant.

China's local clothing should also be sold at a higher price, and it will not be worse than foreign luxury goods.

This is probably the voice of every local brand manager after repression.

Tidbits

Drive the Ferrari sports car to deliver the goods to the customers.

Denis, head of Sales Department of the department store, said that white-collar workers have always kept a service, and customers are buying clothes at the store. If they happen to be short of a certain type of goods and need to pfer the goods, they will arrange special cars to be sent to the customers' homes.

Miao Hongbing, the chairman of the white-collar worker, was once a Ferrari's sports car.

There are market rumors that, in the face of the above situation, the boss Miao Hongbing himself also drove Ferrari to send clothes for customers, but this statement has not been confirmed by himself.

episode

Domestic "women's clothing boss" is also distressed.

Dong Zhenyu disclosed that in August 21st, white-collar workers will officially show up at the Denis people's shop in Zhengzhou. However, restricted by the shopping area, the luxury brand in Zhengzhou will not be able to compete with the first floor GUCCI, Ferragamo, Cartire and Armani on the third floor of the first-class shopping mall.

"At present, Chinese people regard foreign brands such as LV and GUCCI as luxury goods and have not yet entered the stage of taking luxury as a daily consumer goods, which is a common problem in China's consumption consciousness."

Dong Zhenyu said.

In Dong Zhenyu's view, the company's expectation for Zhengzhou stores is not less than 10 million yuan a year, although it can only be signed 5 years ago, but he believes in Zhengzhou's consumption potential.