Consumers: Where Is The Gap Between Import And Export Underwear?

Right now, in Wuhan department store,

Insiders estimate that international brands sell high-end underwear in China, with gross margin of about 20%-30%, while Wuhan's export profit margin is around 10%.

In other words, local enterprises sell nearly 300 underwear profits, and import brands sell 1 pieces to earn back.

Recently, I visited some large department stores in Wuhan and found that high-grade underwear with more than 500 yuan was almost imported brand.

Among them, underwear more than 1000 yuan is not rare.

Of these brands, the price of bra is mostly 500-1800 yuan, the price of underwear is 180-800 yuan, and the price of pajamas is 1000-5000 yuan.

In the past two years, high-end market in Wuhan.

The high-end market in Wuhan is occupied by "foreign goods", and the "going out" goods of Wuhan enterprises are the "civilian" route.

I am from a underwear in Wuhan.

Wuhan enterprises export underwear prices are relatively high, can sell for 4-5 dollars, some products can sell to 10 euros.

According to introducing, these underwear profit is very low: "earn labor cost only".

Over the past 1 years, domestic labor costs have been rising, rising by 20% compared to the same period last year, and the profit margin has dropped to about 10%.

Wuhan underwear production company, a person in charge of the introduction, local underwear production technology can reach the leading level in the world, underwear fabrics can also participate in global procurement.