Shishi Clothing Companies To Fight For The United States
"This style is good. It's best to turn it into a navy blue fabric. The American dress style is low-key and the color is too bright." Yesterday, the design department of Shishi enterprise held a meeting to make final adjustments to the samples.
Reporters learned that more than a dozen Shishi enterprises participating in the Las Vegas international fashion exhibition and international shoe show are now preparing for the final preparations, hoping to have a good harvest.
It is the most urgent task for Shishi enterprises to go abroad and directly participate in international market competition.
And attending international exhibitions is the first step for enterprises to understand the international market and the most important way to expand overseas markets.
"A direct product image, a perfect company brochure, a high standard booth and face-to-face communication and even a smile are the best way to show the corporate image of Shishi and make up for the inherent bias in the world," an enterprise chief told reporters.
It is understood that this year Shishi enterprises to the United States to participate in the initiative generally higher than in previous years.
There are many large and small exhibitions in the United States. Almost every week there are exhibitions of different sizes and different industries. These exhibitions are also very important for American enterprises. They are regarded as the best occasions for them to expand their sales network. The Las Vegas international clothing exhibition and international shoe exhibition this month are the leaders of many shoe and clothing exhibitions.
The comrades of the Municipal Bureau of Foreign Affairs said that in 2005, under the municipal government's organization, Shishi went to the United States for the first time to participate in the exhibition. As a result, Shishi enterprises also opened the door to the US market, and exports to the United States increased year by year. In the first half of this year, exports reached 12 million 770 thousand dollars, up 106.09% over the same period last year.
Due to the good results of the exhibition, the enthusiasm of exhibitors is very high, so far, more than 20 entries have been registered this year, far exceeding the expected figures.
The comrades of the Municipal Bureau of foreign affairs also reminded exhibitors that according to the statistics of authoritative organizations, each guest had only three seconds to pass through the booth, and how to attract customers in these three seconds, the design and layout of the booth is very important.
In addition, there are many information on the two exhibition sites. Enterprises should collect these new information to analyze the release of new products and new technologies, adjust their product structure and market strategy, so as to correctly locate the sales market of products.
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