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What Is The Secret To Stand Out From The Fierce Market Competition?

2010/8/2 16:13:00 44

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If a drop of water can reflect the brilliance of the sun, then the Chinese textile and clothing trade exhibition (New York), which has gone through 10 years' journey, is like a diamond cut beautifully, each side reflects colorful colors.

President of China Textile Industry Association

Du Yuzhou

After watching the exhibition, he gave an explanation to reporters.

Product development close to life style

As usual, after the opening ceremony of the exhibition, Du Yuzhou visited some booths.

But unlike other exhibitions, he repeatedly told enterprises to understand local habits, and product development should be based on lifestyle changes.

When a reporter asked about his words, he said earnestly: "close to the lifestyle is the brand target, which is the basic requirement of the service object."

In Du Yuzhou's opinion, the brand represents the quality of the enterprise, and the quality is comprehensive, covering the supply chain, social responsibility and so on. The different performances of enterprises in these aspects reflect their ability to grasp the way of life.

In the post financial crisis era, what is the secret to stand out from the fierce market competition? Of course, it is necessary to establish a closer relationship with consumers.

The financial crisis has made consumers more pragmatic and closer to their relationship. Du Yuzhou's vision has taken care of the whole situation.

In addition to using new materials and new technologies to provide consumers with more comfortable, more human and more fashionable products, they also show high responsiveness in retailing.

In addition, social responsibility not only reflects the concern for workers, but also concerns the upstream and downstream industry chain and the state, as well as the concern for consumers. The protection of consumers by low carbon and green products makes it a major trend in the future.

Take part in China's textile and clothing industry

Trade Fair

Most of the enterprises in New York are export-oriented enterprises that have exported to Europe and the United States for many years. Foreign businessmen have strict inspection and strict demands on product quality, making them do better in terms of social responsibility and environmental protection, whether active or passive.

To participate in the New York exhibition, for them, besides recognizing new customers and contacting the old customers, they also want to understand the American market and understand the needs of consumers.

Shantou Chenghai District Wansheng sweater factory limited products are very rich, "before we are through intermediaries orders, what orders they give us, we will provide what products, so do not know the real preferences of Americans, this factory every product we have brought one or two samples.

Through these two days of contact, it is found that the sweater is most popular, and the sweater is more generous and sometimes taste.

The company's general manager told reporters that after the exhibition, Wansheng was considering setting up a company in New York in order to truly achieve seamless docking with the market.

New Yorkers to Shanghai

Gao Peng textile

The impression of Chen Zhong, President of Product Co., Ltd. is that too much pressure and fast pace of life make it easy to cause psychological distortion.

Because it is mainly made of home textiles such as bed products and handkerchiefs, Chen is ready to take this as the breakthrough point, and the products produced will pay more attention to comfort and help consumers relieve pressure.

Industrial clusters and leading figures

As always, the current China Textile and clothing trade exhibition (New York) is still small and medium-sized enterprises, but the cluster development is very distinct, Shaoxing's clothing, Shengzhou tie, Dongguan's children's clothing.

People feel the prosperity of industrial clusters.

In Du Yuzhou's view, this reflects the changes in the organizational structure of China's textile industry in recent years.

The differentiation and individuation of industrial clusters are outstanding, and the division of labor is very clear. Du Yuzhou thinks that this is a great progress.

"The development of industrial clusters is the foundation for the competitiveness of China's textile industry, and the internal and downstream matching of industrial clusters has its own advantages in coordinating and coordinating capital operation."

Du Yuzhou believes that there will be more and more industrial clusters in China's textile and clothing trade exhibition (New York) in the future.

The industrial cluster embodies the strength of the group's operations. Du Yuzhou believes that during the "12th Five-Year" period, China's textile industry needs to be a leader from a big country to a powerful country.

"In the past 10 years, we have all the most advanced technology and equipment in the world. What we need urgently is software, which is the creativity of human beings."

Du Yuzhou said that to be a strong textile technology nation, a strong brand country and a strong power for sustainable development all depend on talents.

In addition, from a close perspective, in the post financial crisis era, the textile industry showed two trends: the re industrialization of developed countries and the pfer of low-end industries to developing countries. The main road of China's textile industry is to increase the added value of products, pay attention to marketing and increase the cultivation of talents.

China Textile and clothing trade exhibition (New York) has witnessed the development of China's textile export in the past 10 years.

Du Yuzhou said: "now China's clothing export processing is not much, only 7%, OEM dominate, in addition to raw materials, technology, enterprises even use their own brand, marketing channels to export."

In the international textile and garment trade, there are a large number of backbone enterprises in China.

At this New York exhibition, enterprises that export their own brands can be seen everywhere. Under the theme of the era of promoting technological productivity and powerful talents, not only our textile and clothing export has been targeted, but also New York's exhibition has identified its own coordinates.