Actively Cooperate With &Nbsp; Create Dynamic Market.

In 2010, we vigorously expanded the channels of department stores, relying on high-end.

Seize the opportunity and brand new position

In the face of increasingly fierce competition and homogenization in the casual footwear industry, distinguished leather shoes have been repositioned in 2009, focusing on the mainstream development trend of the leisure industry and the trend of fashion. All actions aim at building the first leisure brand of China's young business.

The pformation of distinguished leisure shoes is based on the fact that the majority of the Chinese casual footwear industry is still biased towards mature positioning.

Nowadays, after 80's young people gradually become the mainstream of consumption, such brand positioning and industry status are not in line with market demand, which will directly lead to the speed of mass market and expansion of casual shoes market.

How to stand out among the many casual shoe brands and gain sustained market space? The senior leaders of honourable footwear companies have made a thorough investigation of the leisure shoes industry, and decided to be fully young from the brand system.

From Yao Du Yu's Shandong market, as a populous province and a big economic province in China, Shandong Province

Expand the proportion of direct access to department stores

The comprehensive youth of brand system includes product, image and many other aspects. It is a huge system pformation project. Under this strategic guidance, distinguished leisure shoes decided to take the channel as the breakthrough point first, invested more energy in the channel construction, and promoted the product, image and even sales follow-up through the channel promotion.

At the ninety-eighth China footwear industry leather goods Fair held in Shanghai in May, the distinguished exhibition hall was stunning with the appearance of "EMU". The strength and pformation of the distinguished leisure shoes also attracted the attention of many department stores who came to see the exhibition.

Yao Duyu also went to the exhibition site and established close ties with some of the heads of local department stores and purchasing managers in Shandong. Their recognition of dignity made Yao Du Yu very encouraged.

Yao Duyu said that as of now, distinguished leisure shoes have established cooperative relations with many shopping malls in Shandong. Next, increasing the construction of department stores and enhancing the coverage of the honorable department stores in Shandong will be an important goal that he needs to concentrate on in the next one or two years.

At present, the honorable leisure shoes in the Shandong department store's outlets, Yao Duyu basically takes the direct battalion mode to operate, he admits, "after all, our team is not very strong, the Department is not perfect, this way is more suitable, even if the battalion inevitably has great pressure on the fund."

Distinguished leisure shoes brand

Following the upgrading of the channel, it is the re integration of distinguished leisure shoes in products.

In May 26th, the "dynamic market making" distinguished dynamic business brand strategy forum and the 2010 autumn and winter new product ordering conference, the distinguished footwear industry under the guidance of the goal of building China's young business first leisure brand, further established the marketing strategy level of "dynamic manufacturing", and launched a new image, re integrating product structure, highlighting the theme characteristics of dynamic commerce.

City, life and outdoor three series of products are more integrated into fashion elements, compared with similar brands, it is more suitable for the consumption needs of young people.

It is understood that the honorable leisure shoes under the guidance of dynamic business themes, but also targeted north and South Regional Characteristics of research and development products, enhance the marketability of products.

The re planning of the brand system, the vigorous support of the channel construction and the overall improvement of the product mix have made Yao Duyu's confidence in the development of the Shandong market. A series of initiatives made by the honourable shoe general company have indicated that he will actively implement the strategic guidelines of the company, increase investment in self run stores, and enter more department stores, and strive to make the development of the distinguished brand in Shandong market take on a new look.