POOVE General Manager Chen Jinbo: Adhering To The Philosophy Of Ants To Open Up The Future

He inherited ants.

"Everything is for the future of young people".

In the past, POOVE has made unparalleled brilliance in the field of children's shoes. What is the driving force for POOVE to march into the dress of teenagers?

"What is the concept of teenage, youth and adolescence? What should teenagers wear?" Chen Jinbo raised the question so that everyone was tongue tied.

"Teenagers are neither young nor young, but they are a large group in between.

Nowadays, our market is rich in clothing for young people, and the clothing for young children is also very rich. Teenage children have become a neglected middle ground.

They are too mature in their young people's clothing and parents don't like them; children's clothes are too childish and children don't like them.

In fact, the age of teen years is the age for children to learn to dress, but there is little clothing for them to choose, and there is a lack of well-defined juvenile clothing in the market.

Chen Jinbo said: "POOVE's brand culture is always concerned about the healthy future of young people, so we are committed to fill this market gap.

POOVE hopes to accompany young people to grow and let them have their own choices.

Chen Jinbo said, "no matter the sponsorship of the China Youth Volleyball League, the Sino Russian Youth Games and the China Japan Korea youth games, or the construction of the" China youth sports equipment research and development base ", there is only one purpose for the healthy growth of Chinese youth.

So how does POOVE's product locate? How to design clothes that meet the needs of young people?

"POOVE's product positioning is healthy, sports and fashion."

Chen Jinbo replied, "health is the first priority. This requires us to ensure environmental protection, safety and healthy growth of young people from the selection of fabrics, raw materials to ergonomics.

Sports, because the healthy growth of young people can not be separated from sports, especially the pressure of Chinese teenagers learning very much, after school life is very monotonous.

Wu Shouzhang, vice chairman of the Chinese Olympic Committee, once gave us a word "POOVE revitalization of China Youth Campaign", which is not only the encouragement of the elderly, but also the vision of POOVE.

Fashion is to make teenagers more and better receive the concept of health and sports.

Your clothes are healthy and sporty, but it's ugly. Children will be excluded. But when you are healthy and athletic, you can also ensure fashion and popularity. More teenagers will join the healthy and athletic team.

"All in all, all efforts made by POOVE are aimed at promoting the healthy growth of young people. This is our corporate responsibility and our social responsibility as a big enterprise.

No sense of responsibility of the enterprise is no future, we all for the future of youth, then the market will give us a broad future.

Chen Jinbo's sense of responsibility and mission as an entrepreneur made the people present very emotional.

"We must be professionally".

Then general manager Chen Jinbo showed you a series of POOVE youth sports equipment, including the daily sports and daily life needs of all kinds of equipment.

In addition to traditional basic sports products such as tennis racket, badminton racket, football, basketball and so on, they also include their dress, that is, fashion leisure sports products.

Such as all kinds of sports shoes, sneakers, mountaineering shoes, travel shoes, casual shoes, cloth shoes, and sports suits (two piece, three piece suit), racing suit, zipper sweater, long sleeved T-shirt, outdoor windbreaker, single pants series and sports socks, sun caps, bags and other sports accessories, as well as scooter, folding car, skateboard and other sports equipment.

It can be said that this series of sports equipment has everything, and is different from children's clothing and adult clothing, and has a strong youth style.

In the past, the concept and definition of teenage clothing were very vague. But through professional design, POOVE realized the clear positioning of teenagers' clothing and delineated the clothing areas belonging to teenagers, that is, health, sports and fashion costumes.

We pay special attention to this sport. In the past, Chinese teenagers bought sports equipment and had to look for products that were barely fit from those shoes and clothes designed for adults.

In order to develop China's youth sports, POOVE hopes to create a national sports brand belonging to their own age for Chinese teenagers.

Chen Jinbo gave a concise and comprehensive introduction to POOVE's full range of youth sports equipment.

When asked how long the development of such a series of sports equipment would take, Chen Jinbo admitted that it took five years to complete the development.

"Don't think this time is long, but haste makes waste.

The first five year plan I put forward for POOVE is to extend the clothing for young people and the comprehensive youth sporting goods, first to create the first brand of Chinese youth sports equipment.

Sports equipment is very professional and must have scientific and technological content. Otherwise, once young people use unscientific sports equipment, they will not only help them grow healthily, but will cause injury.

POOVE is most concerned about the future of young children, so we must be professionalism rather than just doing superficial work, changing children's shoes or turning adult shoes into smaller ones.

"Nowadays, the contact information of young people is very extensive, and their vision is very unique. Therefore, including the appearance design and the overall image design of the product, we all have professional designers to operate, rather than follow suit and plagiarize.

Fashion is also very professional. Good fashion is what you do on the street, instead of waiting for the fashion trend to take shape and follow it.

Chen Jinbo's utterance made everyone nodding.

"So I found a foreign aid, and invited experts from China Fashion Color Association to work together with our designers to study and predict fashion products and trends.

So you see that POOVE's teenage clothes are never "childish" and never imitate adults, but are full of fashion and fashion elements that meet the needs of young people while maintaining a healthy and upward style.

Through cooperation with China Fashion Color Association for a long time, POOVE has finally become the Chinese youth sports equipment color research and development base, and has the exclusive professional support of China Fashion Color Association in the grasp of fashion trend.

In 2009, we joined the China Fashion Color Association to host the "China Japan Korea fashion creativity summit" and the "Asian youth fashion trend conference". Now we have launched the first international youth costume design competition.

These professional activities are of great significance for POOVE to grasp the trend of young people's clothing and the development of China's youth apparel industry.

"To be a pioneer in the future"

At the end of the interview, Chen Jinbo simply mentioned the achievements of the enterprise, but his face was full of pride. "At the end of last year, our product color design was awarded the 2009 China Color Application Award. The POOVE brand was also awarded the title of" 2009/10 China's most popular charm youth clothing brand ". It can be said that the POOVE brand's attention to the research and application of color value has been fully affirmed in recent years.

And at the recent ordering meeting, our new product has also been affirmed by the dealer's colleagues. From the order quantity to the short selling feedback received at present, our well-designed series of shoes and garments will definitely be sold this year. "

Finally, Chen Jinbo's speech made all the people move: "as a service enterprise for young people, I always remind myself that our consumption crowd is young people - they are tomorrow, is the future, we can not regard themselves as simple producers and sellers, we have to be the ones who open up the future.

So I set a great goal for POOVE, the first brand of the global youth sports equipment, and the famous brand of international youth clothing. This is not my personal ambition, nor the high vision of the enterprise, but I believe that China's youth will be so broad in the future, and how big their future is, and how big we should be. "

I believe that POOVE, as a strong national brand, will be the giant of China's youth apparel industry and stand in the forest of the world's youth brand under the leadership of such an excellent entrepreneur.