Li Jiaping: Sales Of Foreign Leather Shoes, Annual Sales Of Shoes Over 100 Million Yuan

In 1987, Li Jiaping's

Shoes 3A luggage Jia Ping

One day, a salesman took South Korea.

At that time, there were not many merchants who had imported leather shoes. After standing firmly in Macao, Li Jiaping pferred his business to Zhongshan and chose a small stall in the western small commodity market, specializing in the sale of foreign leather shoes in the domestic market.

After opening, Li Jiaping found that although his stalls were small, but with the accumulation of sales experience in Macao, coupled with the information that friends from Hongkong could provide the industry for the first time, their products became the hot products at that time.

"Zhongshan is very close to Macao, and no one in the country has been making shoes for foreign brands. I have chosen this point to do it, and then I can't get rid of it."

Li Jiaping said.

Because of the good cooperation, Li Jiaping can make an account once a month on the supplier side. He makes use of the convenience of the capital turnover to continuously sell his goods in cash, so that the speed of making money is much faster.

Before long, Li Jiaping earned his first pot of gold in the western small commodity market.

At the same time, the stall is named 3A line. We hope that the company will provide the best quality products for the customers with the best team and best service.

International shoe exhibition for business opportunities

Among the world's footwear industry, France, Italy, Germany and other countries are the main producing countries of high-grade leather shoes. The regular annual shoe exhibitions in these countries are the latest trend of leather shoes.

From the first year of entry, Li Jiaping will attend these shoes exhibitions every year. Apart from understanding the trend of the future, finding business opportunities is also an important reason.

Every time you see the product that you think is suitable for the exhibition, Li Jiaping will contact and communicate with the shoe factory, then visit the factory production line and product, and finally decide whether to import it into the domestic market.

In 1998, Li Jiaping took a fancy to a French brand called Dupont (Dupont), and Dupont was always wanted to expand the market in mainland China after being bought by Hongkong company in 1987.

"I thought the deal would be successful soon, but I didn't think business talks lasted for two years."

Originally, "Dupont" found Li Jiaping, who saw its complete sales channels in the domestic leather shoes market, but selling shoes is Li Jiaping's strong point, but promoting brand is not what he is good at.

Dupont and Li Jiaping analyzed and studied the brand promotion of the domestic market for a long time. It was not until 1999 that the two sides reached cooperation.

After many twists and turns of business, Li Jiaping also handed in tuition fees on brand promotion, and laid a foundation for later business.

The battlefield is too long.

"Before and after 1990, people's living standard is lower than that of now. The price of international brand products is more expensive, but there are still many customers buying, and the market is showing a situation that the supply of high-end shoes is in short supply."

Li Jiaping said, "from 1988 to 1996, high grade leather shoes entered the hottest stage in the domestic market."

In order to meet the market demand and expand the company's business, in the first few years, Li Jiaping almost ran around the hometown of leather shoes, such as Italy, France and other international brands, looking for products suitable for Chinese consumers, and successively introduced more than 10 internationally known high-end shoe brands.

With the continuous development of the market, people pay more attention to the brand effect of high-end leather shoes and the added value of packaging. These two aspects are also the weights for manufacturers and distributors to expand the product market.

But some companies are more conservative because of the brand owners' thinking. They only focus on shoe production, do not study the market, and let some manufacturers that focus on product packaging "take the first step" and occupy the market.

Li Jiaping said: "this leads to the promotion of some of the products we import is very difficult, directly damaging the interests of the company, and many brands, too long, and finally give up."

Li Jiaping, who has given up the international brand's agency right to "reluctantly give up", has gone through many times, leaving behind only big brands such as Dupont in France and Stemar in Italy.

Acquisition of international brands back to Zhongshan

After many years of acting, Li Jiaping deeply felt the importance of brand holding. "It takes a long time to create an international brand, and the introduction of products and acquisition of brands can achieve their value in the shortest possible time."

In 1998, Li Jiaping acquired the brand name Ostrich of Italy.

Around 2001, Li Jiaping moved the company's marketing department to Guangzhou for better consideration of the company's business.

Li Jiaping believes that the agglomeration effect of Guangzhou footwear wholesale is increasing, and many domestic dealers have come to fame. This is a good platform for attacking high-grade leather shoes Market in China. The company's marketing department is located in Guangzhou, so that the shoes of 3A shoes are popular in the north of the Yangtze River. However, the two offices have become the bottleneck for further expansion of the company.

What should the company do in the future? It took Li Jiaping six months to think about it.

In his eyes, though the company is a brand agent, it is more like a service company.

With the gradual improvement of the Pearl River Delta pportation network, the traffic and logistics network around Zhongshan is becoming more and more sound. Finally, he decided to take Guangzhou's marketing department back to Zhongshan and buy a four storey office building in the downtown area.

Today, Li Jiaping no longer needs to run like Guangzhou and Zhongshan.

"I will continue to do it, because my interest in high-grade leather shoes is not diminished, it is my driving force!"