Lazy Shoe Stickers -- From Failure To Success

A former favorite

Although she likes famous shoes, it can be troublesome to maintain.

The shoes on the feet have been worn for more than ten days, and have already arrived at the date of maintenance, but Gu Yaxin has no intention of nursing.

That day, as soon as she stepped out of the house, she received brand-name new shoes from the Internet.

She immediately put those new shoes on her feet and stood alone on the street for a long time.

Then, eagerly carrying the shoes changed back home, ready for the evening to attend the student reunion.

Perhaps she was so happy that she had forgotten the barrel of paint that she had painted the house in the hall, and then kicked over the paint barrel, and splashed a little paint on her new shoes.

Dad took Gu Yaxin's shoes with paint on them and studied them carefully.

Then, find out some wallpaper that decorates the house, pass the pair of shoes that look brand-new and big change to the daughter.

Looking at the shoes that I like, the shoes changed, and Gu Yaxin could not help laughing.

When we first met, someone exclaimed: Gu Yaxin, where did you get such fashionable shoes? With the shouting, the eyes of several classmates stared admiringly at Gu Yaxin's feet.

Dad used a kind of Apple wallpaper to decorate shoes for Gu Yaxin. Not only did she not see any paint, even her feet and legs were vivid because of those apple designs.

One failure ripened the new product.

Gu Yaxin was very happy that he earned enough face in front of his classmates.

In the evening, with those shoes decorated by his father, Gu Yaxin began to think: since these shoes are so beautifully decorated by my father, why don't I make such decorations to make money?

To do it, Gu Yaxin immediately turned on the computer to search for it and found no shoes for decoration.

After a period of preparation, she collected a large number of personality patterns. There were hundreds of cartoon designs of the little girl snail, Snoopy, Garfield, little broken child and so on.

Especially those fruit patterns look lifelike, and really hardly two.

Then Gu Yaxin began to contact the manufacturers, so that they could produce shoes stickers for themselves and make their ideas quickly become fortune.

Feeling mature, Gu Yaxin rented a storefront near an office building, and gave his product a name: lazy shoes stickers.

She knows that there are many young white-collar workers in the office, who also like to wear different styles, expensive shoes, and do not bother to care and maintain shoes.

More importantly, lazy shoes stickers can make girls more fashionable and avant garde.

When the shop decoration was about to be completed, the factory sent her a few samples of shoe stickers. On the day of the sample, she happily took out her shoes and tried to paste them up to the desired effect.

The news was soon heard by several of her classmates, and they rushed to fight for trial.

The day before the shop opened, the trouble came, and the students came to see her: some of them wore their faces to make her pay for shoes, and some of them complained of tears.

It turned out that the rain had been raining yesterday, and the stickers that had been drenched by the rain had changed beyond color.

What is more annoying is that those shoes stick up to look good, really want to take off, but the original shoe upper surface is torn to pieces, has destroyed the shoe upper leather's smooth.

In fact, Gu Yaxin is also one of the victims.

She has just bought a pair of Balenciaga under the action of shoe stickers.

This has dealt a heavy blow to Gu Yaxin, who has never been wronged.

Gradually, Gu Yaxin, who calmed down, kept asking herself, "is this how I willingly give up? In the end, she decided to go all the way."

Don't look at her joking, but it's a girl who doesn't admit defeat.

She immediately called the manufacturer's telephone and communicated with them on the phone.

Maybe this is the lesson from this failure.

In order to have practical and beautiful shoe stickers, Gu Yaxin ran directly to the Dongguan factory where she lived for more than a month.

A gadget plays a big market.

The production of shoe stickers is not only beautiful, but the key is to use a new type of thin waterproof leather material, and the use of dyes for textiles, to ensure that after seeing the water will not fade, will not wrinkle, and will not be a group.

The most important thing is that the adhesive should be blown lightly with the blower, and the shoe stickers will be immediately attached to the shoes.

If the shoes are dirty, or they can see enough of the existing patterns, they can immediately change a new shoe sticker.

No matter it is removed or pasted, it will not damage the original vamp.

With this product, Gu Yaxin opened her shop immediately.

I thought that when the shop opened, customers would flock in, and it would not be a customer's patronage for three days in a row.

Is there no market for this product?

After an investigation, Gu Yaxin realized that everyone was worried about her shoe stickers.

For fear that this lazy shoe will not stick properly, it will destroy the style of the original shoes.

On the second day, Gu Yaxin put up a notice at the door. The main idea is that our shop has the latest lax shoe stickers, which are free for everyone to use.

If the product has any adverse effects on your shoes, we will pay two hundred percent of the price of the shoes.

Soon, the girls were squeezed through the threshold.

People say that people need to be smart and shoes are good.

The shoes with beautifully patterned shoe stickers are beautifully lit along with the girls' footsteps, making the colorful streets bright and beautiful.

Especially on Sunday, those shoes with lazy shoes and shoes were taken to the surrounding cities by the girls. It was a free advertisement for Gu Yaxin.

After a month's trial by these girls, lazy shoe stickers soon conquered their hearts.

First of all, this kind of shoe stickers embody their own personalities, pforming the almost identical shoes into a pair of flowers that are blooming on the feet.

Secondly, he no longer need to bother to clean and maintain shoes.

I don't like it. Take it down and change it to a new shoe sticker.

It was good to see this business. Soon, there were dealers coming to see us, hoping to be able to sell this kind of shoe stickers.

See the lazy shoes with the market, smart Gu Yaxin immediately found manufacturers, one is to negotiate with them to develop new varieties, the two is with them signed a product sales right shall not be pferred to anyone, by their own full sale of the contract.

The ownership of product property is regulated in the contract.

Because Gu Yaxin started early, he didn't let the factory sell the loopholes without signing the sales contract. He took the initiative in his own hands. At the same time, he also clearly and clearly assigned the ownership of the product. The manufacturer could not sell itself without the permission of the manufacturer.

In order to aim at different customer groups, Gu Yaxin also investigated the products, including cheap shoe stickers made of less than one yuan of ordinary artificial leather products, and high priced leather products with dozens of dollars in price.

There are shoes stickers for leather shoes, shoes for travel, shoes for shoes for casual use, etc.

On Valentine's day, 2009, a couple came to Gu Yaxin's lazy shoe sticker and offered to buy a pair of Slacker shoes for a pair of lovers.

Hearing this request, Gu Yaxin immediately found out a peony pattern shoe sticker on the big red character.

The two young men put their shoes on their shoes, wow! The two people immediately exclaimed, and the delicate design of peony made the feet of two young people glow.

Especially in the moment of walking and lifting, the peony printed on the happy character is like a swaying in the wind. It gives people the feeling that the lovers are very close and the people are extraordinarily beautiful. After a year, smart Gu Yaxin gains a net profit of about 400000 yuan.