Guangzhou Department Stores Usher In The Warring States Era?

According to recent news, Guangzhou friendship ring east store will launch the "men's Pavilion" of the world trade center in August.

August has not yet arrived, but the news has spread like wildfire.

For other department stores practitioners, this is undoubtedly a signal that competition will be more intense.

And this is just the beginning of a new hundred goods industry in the Warring States period.

According to reliable sources, a number of department stores will enter the Guangzhou market starting from the second half of this year to the beginning of next year.

In 2009, the heat of competition rose.

People familiar with the Guangzhou department store know that the industry competition has become increasingly fierce in the past three years.

In 2008, the global economic crisis broke out in Guangzhou.

2010, adjustment to high-end professional development

But, shrewd

For example, a reporter recently visited the east store of friendship ring city in Guangzhou, and found that the store doubled the area of the supermarket and opened up a special area for imported food. Not only was the variety more abundant than before, but it was also divided into Southeast Asian, European, American, Korean and Japanese areas according to the origin.

The salesperson also puts the most characteristic product in a particular area or country in the most prominent position, so that consumers can easily see it.

In addition, the friendship city east store also opened the third floor and the four floor into "leisure hall".

According to the official website of friendship department store, in August this year, the East City store will also launch the "men's Pavilion" in the world trade center.

Other department stores are not idle, they are stepping up their efforts to improve their competitiveness.

For example, reporters interviewed a few days ago, Tianhe supermarket also adjusted the supply of goods, mainly food based, and now increased a lot of daily necessities.

During the year, Zhonghua Plaza not only introduced the international fashion brand H&M, but also built the first Disney one-stop consumer goods area, which became a popular choice for people in the city to shop.

It is easy to see that the adjustment of department stores presents a trend of high-end, specialization and uniqueness.

In this regard, industry analysts pointed out that although on the surface, competition is not as fierce as in 2009, but in fact, everyone's competition has entered a more high-end level. It can be said that now fully entered the stage of "no progress or retreat", the entire battlefield is the smell of smoke.

Strategic competition while paying more attention to details

Apart from the competition at the strategic layout level, the department store's consideration in some details is also more perfect.

Fashion designer Wang told reporters that in 2009, she went shopping when she was promoting sales in Guang Bai department store and friendship city east store. Things were cheaper, but she paid more than an hour to pay the bill. This year, she went there again. She found that the two shopping centres were specially promoting sales, adding more than a dozen cashiers on this day, so that the time for queuing up for bills was greatly reduced.

It can be seen from this detail that businesses are doing more meticulous in fighting for tourists.

Another fashion designer, Miss Hu, said that although the number of promotions was less this year, the two or three round would be able to reach half off. Unlike previous promotions, though it was more than 30 percent off -8, the competition became more "white knife".

New forces will compete more fiercely.

According to media reports, by the end of this year, early next year, a number of new department stores will officially enter the Guangzhou market.

Now, we can confirm that there are Tai Koo Hui, Wan Ling Hui, Tianhe Fashion Plaza, Mei Dong department store, Wanda Plaza, Pearl River New Town, West Tower friendship store, Guangzhou Pearl River New Town store, and so on. Besides, the department store project is being planned.

In the upcoming projects, there are representatives from department stores in the foreign countries, such as

For this reason, a professional who has observed the development of Guangzhou's department stores for many years has said that it is not too bad to describe new department stores with "aggressive". From this we can see that the market competition of department stores is increasingly fierce, which is an inevitable trend of development.

The last beneficiary is consumers.

For the entry of new department stores, the industry believes that bringing competition is positive, but at the same time, it is also an opportunity for learning. It can see how others do it. For example, Hongkong's department stores are famous for their professional service. So, Tai Koo Hui has come in, which is good for improving the overall service level of Guangzhou's 100 cargo industry, and can promote the development of local department stores.

And fierce competition ultimately benefits consumers.

"Post-80" white-collar Mr. Shou said, first of all, there will be more choices, unlike buying a brand before going abroad, or only when a department store in Guangzhou has a special day to buy it. Now it can be bought at any time and anywhere. At the same time, fierce competition has also led to price war. The way of expression is that there are many opportunities for promotion, and finally, of course, there are consumers.

In addition, the major department stores have also improved their shopping environment, such as the introduction of shopping cart for children, and the whole process of accompany shopping. In short, the details are more considerate.