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Chinese Traditional Shoe Brands Start To Revive From The West

2010/8/2 17:00:00 34

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Made in China

"This word has different hints in different environments.

Prada, a luxury brand in Italy, is willing to borrow three euros from the bank for 360 million years, and refuses to accept Chinese companies' capital injection.

China's capital [4.200.00%] has become increasingly enthusiastic about buying shares or even acquiring Western luxury brands. Meanwhile, some traditional Chinese excellent brands have also been improved and revived in European and American countries.

Although canvas shoes have been popular in the world for a long time, many young companies have inspired Chinese traditional brands to show their classic styles to European and American customers. These Chinese made canvas shoes have also found their place in the most avant-garde shops.

At the autumn sports fair in New York this year, at least four brands with Chinese origin come to show their casual canvas shoes, including Huili, Shu long, liberation and brand.

In addition, leaps and bounds, the French Renaissance Chinese brand, has also created brilliant retail sales. In New York's Odin and AMEricanRag, its performance is very outstanding, and star OrlandoBloom also takes pictures of it.

Though these

brand

There are some very similar features: the canvas style of the Chinese wind, the technology of rubber vulcanization, many of which have upgraded their materials, followed by their unique inspiration, and used some of the proceeds from the sale for charity purposes.

There are, of course, slight differences between them.

BobbyTouran is one of all members of the company, and the main goal is to re imagine the existing brand.

As a classmate of Keele University in Montreal, BobbyTouran and AlEXFraenkel have been influenced by China's back shoes, so they decided to work together with Fraekel's childhood partner DannyDanesh to buy ownership and bring the brand to the United States.

As a Finland photographer and designer of Chinese descent, ShumengYe joined the team in charge of design work.

The team reached an agreement with the company of Hui Li to allow for inspiration from the brand's archives, to adjust some of the existing forms, and to use new materials and colors to meet the needs of customers.

The brand will explore new materials and add some erosion and wear styles to the neutral style shoes priced from around $40 to $60. They sell very well in Philadelphia's UbIQ and Amsterdam's Patta retailers.

liberation shoes

It is also hoping to expand in style and style: since the launch of its own style in the spring of 2007, founder BenWalters is slowly introducing some new styles.

The original lightweight high canvas shoes series (based on the original Chinese relief shoes style) also added some cold resistant shoes and low side styles in the spring.

However, he still tends to keep the original style of his shoes.

Last month, the brand hosted a "proud China made" campaign on its official website.

This website is also the main channel for the sale of neutral wind canvas shoes ranging from $48 to $73.

For AntonBrandt, the founder of shoe shoes in Losangeles, making his classic green lacing worker shoes is his mission.

Since its launch in the spring of 2008, the simple design of the brand and the affordable price of $42 to $48 have promoted its sales in the fashion market and started looking for more environmentally friendly glue and materials.

In recent years, sports shoes have been far from exaggerated performance, and consumers also want them to be low-key.

From an aesthetic point of view, these Chinese brands show anonymity, just as everyone looks alike.

Besides, what consumers want to express is that they are citizens of the world, not sportsmen.

These traditional Chinese Brand canvas shoes, which are rich in historical stories, are meeting the demands of European and American customers.