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The Electronic Wave Is Attacking &Nbsp; The Traditional Garment Industry Needs To Be Reformed.

2010/7/31 15:00:00 58

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Clothing E-commerce

In e-commerce, it is a very special one. When it comes to the main reason for its rapid rise, it is natural that some of the costumes of the garment industry are mostly concentrated, but they are directly resolved in e-commerce.

For traditional clothing business, human cost, storage cost and logistics cost make the goods become more and more expensive in the invisible price.

At the same time, for e-commerce, a large number of advertising can be achieved through free way.

Developing e-commerce mode is an urgent and urgent matter for garment enterprises.

For the vast majority of the working class, daytime work has been exhausting. When you get home from work and open your computer and click on the mouse, you can buy a satisfying product. It is indeed more reliable than spending time and effort to put your great youth into the great sport of shopping.

As a matter of fact, there are tens of billions of pactions in China's online clothing trade each year, which proves that a considerable number of Chinese people have already accepted and used to consume online, and this trend is increasing year by year.

Thus, in the future, if a garment enterprise wants to have a foothold, then e-commerce will become a major event that enterprises must start.

As a shoe king.

BELLE

In an interview with reporters, Hu Chenrong, director of e-commerce operations, described to us such a tree diagram: "the root is the traditional supply chain of BELLE, the most robust part is the online sale of products; the trunk is BELLE's team of nearly 100 people plus the ShopEX system; the tree crown is the channel planning of BELLE, which includes four branches: B2C shopping mall Taoxiu net; distribution and franchise system; self operated system, such as Taobao platform; call center + after-sales center system."

This is also a map of the whole network marketing strategy suitable for the new era of e-commerce. In Hu Chenrong's view, "e-commerce is the path that traditional enterprises must take." you don't do it, your opponent is doing it; your authentic product is not done, your Shanzhai is doing it.

BELLE, who owns more than 10 thousand Direct stores under the Internet, also has the idea of "channel is king" and "multi brand management", and its online sales performance has doubled.

BELLE has chosen ShopEx, a professional e-commerce software and service provider, to provide its own e-commerce services.

Of course, other enterprises have other ways of doing things. Some choose companies like Wuzhou online to carry out operations, others choose to build and build e-commerce platforms on their own.

No matter what way to enter e-commerce, it is a correct choice. E-commerce must be an inevitable state of the future business. Most of the clothing enterprises will choose to outsource their own e-commerce platform and related systems to professional third party companies. On the one hand, it is cost saving, and more importantly, the development cycle.

In addition to a large traditional enterprise like BELLE, next, Xiaobian lists several different types of clothing related e-commerce enterprises as follows:

Ru Tai textile

It is the world's largest manufacturer of high-grade yarn dyed fabrics. Its products are exported to more than 30 countries and regions. Lu Tai has also processed large quantities of clothing for everyone. After that, he chose to enter e-commerce. In 2009, he chose the enterprise's overall solution through ShopEx to develop his own e-commerce business.

Martha and Marceau are the pioneers who sniff out business opportunities. Through the overall research and demand analysis of the system, ShopEx has also chosen to provide an enterprise level e-commerce solution for them.

At present, Martha Marceau has become a popular menswear brand that consumers like online shopping in China.

Amoy street is the leading professional footwear wholesale network in China. Both online and offline have strong supply capability. With many years of Internet marketing experience and conditional advantages, the omnidirectional service system provides customers with high-quality leisure and fashion products.

In 2010, we chose the distribution Wang products through ShopEx to solve the problems of online distribution and sales.