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Lui&Nbsp; Chantant Women'S Clothing Enters The Domestic Clothing Market And Leads The Shopping Frenzy.

2010/7/31 14:58:00 37

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The company's subsidiary, world fashion (China) Limited, has been selling its Lui Chantant (LC) in the Chinese market since last autumn and winter.

Just after being stationed, it was extremely hot in the domestic department stores, causing a frenzy of fashion shopping.

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Customers are locked in women aged 25 to 40. The development concept is slightly different from the existing ones, and the new plan is specifically targeted at China's market demand.

The World Production Partners (WP2) will be responsible for the whole process of making products to achieve the same quality of production as Japanese domestic products.

On the other hand, we should ensure that the price of our products is competitive in the local market by using the operation methods of all the materials that can be deployed in China and the sub materials.

On the basis of traditional Western-style clothes, we can add elegant skirt series and enrich the commodity category.

Compared with Korean brand "E-LAND" and other traditional brand goods that are very popular in department stores in China, the strength of LC lies in the scale of more elegant products.

In addition, the color, colorful accessories, groceries and so on, which are easy to carry out the overall collocation, will further promote the proportion of the complete set of sales.

By discussing with Chinese employees, we can find out the consumption habits of Chinese local consumers, and strive for perfection in the use of colors (compared with Japan, Chinese consumers prefer darker shade) and zippers.

In order to enhance the sense of belonging and unique texture of the brand, LC

LOGO

The badge is the decoration of jacket, the surface of the button has brand LOGO, and many brands of LOGO printed cloth are used.

The red tone is the image mark of LC brand.

The current monthly sales plan is mainly aimed at the areas that can be sold in the north of Shanghai.

Considering that the size of consumers in the northern area is too large, the specific size may vary from product to product. Basically, there are 5 kinds.

In terms of sales channels, sales of planned outlets accounted for about 10%, 20% of agents and 70% of wholesale sales.

The price of the coat is RMB 700 yuan and sportswear is more than RMB 300 yuan.