AOKANG And Taiwan Brand Strengthen Cooperation

Taiwan will become a treasure island

The agreement on Cross Strait Economic Cooperation Framework Agreement (ECFA) was successfully signed for less than a month. Last week, AOKANG almost brought their entire top management team to Taiwan. 108 top and middle managers went through their tenth "think week" here. (from 2000, AOKANG will hold "thinking week" activities in July each year to carry out a collision of ideas).

In 7 days, they met with 5 shoe manufacturers in Taiwan and actively sought the possibility of cooperation.

Luo Rongyue and Luo Rongke, the two generation two generation leaders of thin leather shoes, received the AOKANG delegation at the Grand Plaza Hotel in Taiwan.

This is the third contact of two enterprises since this year, and the negotiation between the two sides has entered a substantive stage.

The lean leather shoes with 58 years of history are the main market in Taiwan. Last year, about 2 million pairs of leather shoes were sold and 3 billion 600 million new Taiwan dollars (about 760 million yuan) were sold.

They are both urgent and cautious in the face of the cooperation negotiations between the mainland shoe giants with AOKANG's 18 million pairs of leather shoes.

Luo Rongyue, general manager of thin shoe industry, told reporters that at present, he has 230 outlets in Taiwan, accounting for nearly 10% of Taiwan's leather shoes market.

For them, the expansion of the Taiwan market is near the limit.

"The golden age of the next 10-20 years is on the mainland."

He said.

Wang Zhentao disclosed that the thin leather shoes are similar to the AOKANG model, the brand image is consistent, and AOKANG is similar and complementary, and the two sides should soon be able to cooperate.

He said that AOKANG should accelerate the pace of entering the Taiwan market, and strive to use AOKANG for 2-3 years to have a place in the Taiwan market.

The significance of Taiwan is not just bringing new market space. The mature experience of Taiwan leather shoes in the past 50 years can also be used as a springboard for our mainland enterprises to go global.

Wang Zhentao said, next, he will introduce the brand of Taiwan to the mainland market, introduce the patent and technology of Taiwan, and introduce a group of excellent talents of Taiwan shoe industry to build the future team of the enterprise.

Li Yuzhong, vice chairman of China Leather Industry Association, expressed his appreciation for AOKANG's rapid response in Taiwan market.

He believes that the local shoe enterprises in Taiwan are generally small in scale. Although the population is only 23 million, but the consumption power is strong, the limit of the saturation of the leather shoes market can reach nearly 100 million pairs, which is a good opportunity for the mainland brand enterprises.

"Half a year is ahead of schedule, and half a year later is likely to lag behind."

Wang Zhentao described today's opportunity, at the end of his trip to Taiwan, he said to his secretary, "go back and get me a pass that can be repeated many times as soon as possible."

"Fat" and "thin"

Wang Zhentao, who is very lucky, laughs that we are fat and thin.

Wang Zhentao's fat is not just a figure. The annual sales of nearly 20 million pairs of shoes are awed by the old shoe maker A Shou, who is known as A Shou. In the morning of the second day after AOKANG's visit, they sent a senior executive to the hotel to ask AOKANG what their impression was.

Essence: Women's shoes Misssofi, shop display is praised by many marketing managers of AOKANG as "international brand", but the scale is only 10 stores up and down; the BAW of air conditioning shoes is excited by the commitment of a mainland company to sell 1 million pairs of shoes, so that many marketing managers who have seen "big scenes" laugh, but this company has a large number of patents, and proudly claims to be the "most comfortable shoes in the world". The only shoe manufacturer in Taiwan is the only one of the sightseeing shoes, the entire factory building area is only 9000 square meters, and the annual sales of leather shoes only have 200 thousand pairs, but let Wang Zhentao see shock: "their R & D and technology have a lot to learn." after seeing several Taiwan shoe enterprises, "thin" is the first impression, but they are "thin".

The thin shoes of Taiwan are a kind of helplessness under the decline of traditional industries in Taiwan.

The cost of production is rising. There are few young people aged more than 20 years old in the first-line workshop of Biao Hu, while the average age of employees in the thin shoe industry headquarters is only 20 years old, and the motivation of employees is mainly through the award of LV bags and Australian tour to Japan.

A worker reluctantly said: "no city, no air-conditioning working environment, young people are reluctant to do."

The island's market space is limited. Take Ali as an example. Their shop has almost opened up all the bustling business circles in Taiwan, and can only be developed outwards.

However, the expansion of the international market is not ideal because of cultural background and other factors. They have been in Australia for many years, and the shops they have opened are only single figures.

The mainland market with the same tradition and culture is undoubtedly the biggest opportunity for Taiwan leather shoes to break through the bottleneck.

The "fat" of the mainland market is stimulating for many Taiwan enterprises.

Wang Zhentao said, I have tried in the United States, India and Italy, but they all failed. We just caught the opportunity in the mainland market and achieved today's success.

1 million 500 thousand the practice of Taiwanese businessmen in the mainland market has made many Taiwanese enterprises have a more comprehensive understanding of the mainland. Xue Yongchang, chairman of Biao leather shoes, said, "in the past few years, I have had many thoughts on going to the mainland, but I am afraid that I can not bear temptation and fear traps, and I never once entered the mainland.

But today, it seems impossible to go out. "

Wang Zhentao watched the documentary "two Chiang Kai Shek and son" in the sightseeing car, and he did not forget the words he said when Jiang Jingguo promoted the ten major construction of Taiwan. In many cases, he did not dare to come into the mainland's Taiwan shoes enterprises to fulfill them one by one.

So he kept reminding himself of this saying: "if you don't do it today, you will regret it in the future."