A Good Way To Revive The Jewelry Store Business

1., to revitalize the jewelry store, first of all, we must readjust the product system.

2. shopkeepers should also set up distinct product echelons based on customers with different consumption levels, such as 1~10 yuan products accounted for 25%, 11~30 yuan products accounted for 40%, 31~60 yuan products accounted for 15%, and products of more than 60 yuan accounted for 20%.

3. publicity, you can invite 1~2 shop assistants to dress uniform.

4., in marketing matters, we must put an end to bargaining.

As mentioned earlier, the price reduction has little impact on the profits of small shops, but it will lead to misunderstanding of customers.

Shopkeepers can do promotional activities on a regular basis, such as placing a special price flower car at the entrance of the shop, selling some products with low price and high cost performance, "two yuan" or "five yuan, one piece" for sale. First, they can gather popularity for small shops, and the two is to stimulate sales. In addition, small stores can also carry out activities such as "buy two to send one" and "buy three to send two", such as buying a scarf, a hat and a pair of ear mufflers. Buy a box of eye shadow, a lipstick, a box of blush, send a makeup brush, a make-up mirror, a way of activity, and so on, trying to make the customer feel the benefits.

5. put the main ornaments on the dolls and put them in the window location, giving customers the impression that the products are rich and vivid.

At the same time, we should note that the decorations displayed on dolls are best to be changed regularly and keep fresh.

6. in order to increase the volume of group purchase, we can mainly attack colleges and universities.

Reluctant to give up children, the shop mainly sponsors the song and dance clubs or other cultural activities in universities, and then talks with the other side about group buying.

Generally speaking, as long as the price is low, cooperation is likely.

7. seconds kill has the function of gathering popularity, but in order to be "spike", shopkeepers almost need to sell at cost price, the profit space is very low, so spike activities can be carried out in the off-season.

At the same time, we should limit the number of customers to rush to buy spike products, generally within three pieces, and to spend 10 yuan in the store on the basis of participation in spike activities.

Later stage management plan

1. serious shortage

We must put an end to the situation that the shelves are empty, or even a few rows of products are not displayed because of the rush to recover investment or poor execution.

The good sales situation is good, but because of the lack of timely replenishment, the shop is cold and cheerless. It will make customers feel that the shop is not operating well and is closing down.

Therefore, shopkeepers must pay attention to checking accounts and checking goods every day, always pay attention to the sales and surplus quantity of products, and try not to replenish goods when they are out of stock.

2. single management consciousness

If a jewelry store does not pay much attention to the management of big bills and its business is booming, its performance may continue to decline. It is very likely that the sales volume of second months is half that of the first month.

This requires shopkeepers to do their best to maintain group purchase customers or wholesale customers to guarantee the basic volume of pactions.

3. popularity

Some of the commodities are popular, and some of them bring financial resources. This is the law of the operation of the jewelry store.

We tend to forget about popular goods when we focus on financial resources. Generally speaking, people are less than 10 yuan and do more than 50 yuan.

4. create "gas field"

Jewelry store can not only attract customers through uniform dressing staff, but also increase the gas field of the shop by means of music, lighting, VIP card and so on.

What we need to pay attention to here is that the gas field is continuous and uninterrupted. Therefore, the music in the shop can not stop, the light can not be weak, the VIP card should be sent all the time, and the unique gas field that belongs to the jewelry shop will be created to infect customers and stimulate consumption.