Double Star Application Of High Technology Has Won Development Space For High-End Market.

August 3rd, as export competition intensifies, Raw material And labor costs continue to rise. Konductra The group promptly adjusts its strategy and relies on it. technology Upgrading, striving to create the world's leading technology in the manufacture of vulcanized shoes, and has won room for development in the high-end market. Originally, the export of double star shoes was mainly based on price competition, and now dominated by new technology and high quality, so as to seize the personalized high-end market in the most developed countries. Since last year, under the intense competition situation, the export volume of double star shoes has not declined, but has increased by 30%.

Recently, in the production workshop of the double star Lu Zhong company, reporters saw that workers are stepping up efforts to build a group of high-end leisure sports shoes tailored for American customers. "This is a new product developed by us this year," Jian Zhaohong, director of the sports shoes factory of the double star Lu Zhong company, said. innovate It has been favored by customers. Only this variety, this year our customers give us 180 thousand double orders. "

In the past, the export orders of double star Lu Zhong company were mostly low grade. Rubber shoes Products earn low profits at low cost. After the outbreak of the financial crisis, the competition of low-grade shoes exports became increasingly fierce, and many shoe factories with insufficient strength went bankrupt. In order to overcome the unfavorable factors, the two stars adjust the strategy in time, accelerate the development and design of new products and the application of new materials in several shoe making bases, and launch a number of high-end and personalized products, so that enterprises can successfully break through in the predicament.

Double star Lu Zhong company leader said: "before our products are mainly low-grade shoes, a pair of shoes profit is also a few cents; now our products from technology, materials, quality, grade has been greatly improved, profits are more than ten times in the past, now double star Lu Zhong Gong 60%-70% are all high-end products."

Diving professional shoes even customers feel that production is very difficult, customers from the south along the way, looking for a number of enterprises, especially foreign-funded enterprises, have encountered a wall, failed. In the end, they placed their hopes on binary stars. The company has produced a diving shoe with super customers' expectations through a series of technical tackling problems. In April this year, the two stars won the award of CBI, the largest footwear dealer in the United States, for innovation, excellent products and technology.