Businessmen Start Early Summer Clothing "Discount War"

The discount for summer wear is large.

In the clothing store of Yintai department store and WAN Lian shopping plaza, all brands of women wear the logo of sale at a discount rate of at least 50 percent off. Some brands even mark 2-3 fold super low price, which aims to attract customers' eyeballs and earn popularity.

The original price of a brand dress is 899 yuan, and the price is 400 yuan after the discount.

The price of the tops of the brand women's clothing at the adjacent counters is between 600 yuan and 1000 yuan, and the price is 200 yuan to 300 yuan.

Men's discount is slightly less than that of women's clothing, basically maintained at around 50 percent off, but in addition to discounts, there are many other preferential measures, such as buying two to send one, full reduction, buy pants and shoes.

Some of the clothing brands that are usually short of discount have also joined the discount. If an internationally famous sports brand is launched, the venue is full 100 yuan, minus 30 yuan.

It is reported that customers enjoy the discount offered by the special brand clothing, and can also participate in the full raffle event organized by the shopping mall.

Anti season sales are not bad.

In the dazzling summer clothing, reporters also found the figure of winter clothing.

In the two floor of Yintai department store, a domestic first-rate down brand is selling at a low price, and the price of all kinds of down garments is about 200 yuan. Some of the styles are 300 yuan cheaper than the original ones.

But compared with the previous two years, this year's sales of anti season clothing dropped significantly.

In previous years, when the anti season sales activities were launched, there were many customers trying to wear down garments in the shop regardless of the weather.

The salesperson told the reporter that the sales of down coats were about four or five pieces per day. Although the sales performance was quite good in this season, this figure is still not comparable with dozens of pieces in previous years.

Summer wears "early" because of "coming" early.

In previous years, summer wear was mostly in mid August. This time is near the end of summer, and autumn clothing is coming on the stage. Clothing sellers are showing the killer of discount price, so as to clean up the stock summer clothes as soon as possible, and make room for the new autumn market.

This year, the summer season is just ahead of schedule.

The discount on summer clothing has given the public the privilege to buy branded costumes at a low price. This phenomenon stems from the misconception of the concept of time and space and the concept of selling season.

It is understood that due to climate reasons, the city entered the spring late, the time is short, often spring clothes on the body soon, the temperature forced people to wear summer wear, and the vendors to adapt to the seasons change, early let summer clothes listed, from April to June become the golden time of summer sales.

"Come" early, naturally "go" quickly, after the withdrawal of funds, in order to give