Jinjiang Sportswear Business Venture

August 4th, maybe you've heard of "

Founded in 2000, Jordan sports, adhering to the humanistic spirit of "people who love to fight and win", is a solid enterprise. After 10 years of hard work, it has become a comprehensive sports apparel enterprise integrating design, research and development, production and sales. Its products include sports shoes, sportswear, sports accessories, and a series of sporting goods.

Today, Jordan sports annual sales have exceeded 2 billion, and become the leader in the sports apparel industry with greater influence in China, and become the leader of the national brand.

Jinjiang sportswear business venture

Jinjiang, located on the southeastern coast of Fujian Province, is located in the southern part of the Jinjiang estuary city group, which is located at the heart of Quanzhou. It is located across the sea from Jinmen and Taiwan. It is located in the southern Fujian Golden Triangle Economic Development Zone, the famous hometown of overseas Chinese, and the main ancestral home of the Taiwan compatriots. The area is only 649 square kilometers, but it has bred the famous national sports clothing brand of Anta, XTEP, 361o, Jordan, PEAK and other famous brands.

The development of sports apparel industry in Jinjiang originated from the entry of Nike.

In 1983, Nike set up shoe factories in Quanzhou. Although they later moved to Putian, they left Jinjiang with the "kindling" of sports shoes.

Xu Jingnan, the legend of the scooter, made a bold decision in the face of Nike's departure: to create his own PEAK brand! He recruited 80% technicians and employees left by Nike to his own factory, started the road of self creation, and set the fire of the stars left by Nike and ignited the entire Jinjiang sportswear industry.

In 1987, Ding Zhizhong, 17 years old, came to Beijing alone to sell 600 pairs of sports shoes made in Jinjiang by his old hometown. In 1991, he returned to Jinjiang with a 200 thousand yuan earned from Beijing to start his family business. In 1994, he founded the brand of Anta. In 1987, Ding Guoxiong, who was 19 years old, came to Beijing alone and started a wholesale footwear business at a counter of Wangfujing (36.98, -0.37, -0.99%). Sheng Xifu returned to Jinjiang in 1993, and set up a factory with his family to raise funds and created Jordan brand in 2000. 17 year old Ding Shuibo spent $500 yuan on his job accumulation, and founded two companies with two sworn brothers. He founded XTEP brand.

In this way, Jinjiang sports apparel enterprises springing up, creating a unique "Jinjiang mode" of the domestic sports apparel industry.