Shoe Maker Anta Builds Basketball Pyramid

August 3rd, August 1st, when famous

Since then, Garnett has become Anta's biggest card.

Heavy money "incorporated" Garnett

Not long ago, Anta just completed the renewal work with NBA famous star Scola. It was less than two months later. Garnett's rumour that he signed the Chinese sporting goods brand Anta was finally confirmed.

For Anta, the continued signing of new stars and sponsorship of various tournaments make its brand influence increasing.

As Ding Shizhong, chairman of Anta group, said, "Anta is willing to pay high price to compete with international brands with abundant capital."

And this concept has been reflected in a contract this summer.

In May 26th of this year, Boston Celtics player Kevin Garnett terminated the Adidas sponsorship contract for many years and turned to Anta's embrace.

According to Garnett's previous contract with Adidas, Garnett has the right to choose to jump out in advance.

However, the ADI contract has been praised as KG's "life contract".

The industry predicted that Anta must have made a lot of efforts in signing Garnett, which led Garnett to switch to the camp.

Although the amount of the contract has not been released so far, Garnett has become the most famous player in Anta.

Zheng Jie described Garnett's joining in such words: he is one of the most outstanding players on the basketball court. His spirit of "advancing bravely and never say die" on the golf course is highly consistent with Anta's "never stopping" spirit.

From these two points, "we feel that Kevin Garnett can stand with Anta brand in the future and play a positive role in promoting the development of basketball in China as a whole and promoting the promotion of Anta brand in China and even in the whole world."

Zheng Jie said frankly.

It is understood that in the next 8 days, Garnett will go to three places in Beijing, Fujian and Shanghai. She will work with Anta to carry out a series of basketball theme activities, pass on her basketball beliefs and basketball skills to more people, strengthen their basketball ideals and help them realize their basketball dream.

With the signing of this contract, Garnett will further take advantage of his basketball reputation and set off another round of basketball storm this summer.

And this will also become the most brilliant scenery of the "Star Wars" in the domestic brand this summer.

Building basketball class Pyramid

For Anta, Anta has always regarded basketball products and related sports marketing as the top priority.

"Anta is just like a rocket, and Garnett's joining will become an important booster," Zheng Jie described.

at home

In 2007, Anta began sponsoring NBA, signed a contract with the NBA Houston rockets, reached a strategic alliance cooperation relationship, and chose two players from Francis and Scola to sign the contract.

By signing with the superstar, Anta produced basketball shoes named after Scola and Francis, and invited the internationally renowned designer of sports shoes to design for them. Anta's products were also on the top of the world's top basketball stage for the first time in NBA.

However, Francis's retirement has had a great impact on Anta's publicity and promotion.

Fortunately, Scola's outstanding performance in the Rockets is growing into a new star. With the Scola spirit of "sharpen and shine", Anta is becoming more famous in the international arena of NBA.

"Today we can sign a star like Kevin Garnett in NBA, at the top of our entire Pyramid, and join the Anta basketball family. We will add a booster to our future basketball development in China. This booster will definitely enable us to do better in the whole category."

Zheng Jie said.

In fact, in recent years, the whole basketball category has developed rapidly in China. Basketball has become the most important category of Anta.

"There are several important events in the basketball category. The top event is NBA. After Garnett's joining, we will be more firmly in the Pyramid apex. In China, we have CBA, which is also the best and the most popular League in the whole Chinese professional league. Now we have CUBA, nearly 700 Universities and more than 1200 teams.

So from the whole Anta basketball resources, we have such a Pyramid structure, in fact relatively complete.