Shoe Enterprises: Pay More Attention To "Soft Power"

"This is the best and the worst of times." 150 years ago, the classic words written by Dickens in the Shuangcheng book are also applicable to the times we have gone through today. Since 2008, the world has encountered an unprecedented economic crisis. Many shoe companies have been unable to extricate themselves from this "worst Era". How to lay off workers, cut costs, adjust product mix, restructure the value chain and choose the market... Shoe companies are struggling to find a solid life-saving straw. All of these problems depend on the answer of a core question: how should shoe enterprises adjust and redefine competition strategy according to the changes of the environment?

In the era of crisis, the competition between shoe enterprises and winners in the business world is in the final analysis.

The soft power of shoe enterprises can be perceived as potential hidden power in the operation of shoe enterprises. This kind of strength has super expansibility and conductivity, which can surpass the time and space, produce enormous influence, and can also be shown as an ultimate competitive power, and is a core part of competitiveness. It has a slow and lasting effect, but it is more diffuse and more diffuse, and determines the long-term future.

The soft strength of shoes needs long arduous

Enterprise survival management experts, footwear enterprises in the future survival management thought founder Deng Zhenghong think, from the thinking analysis, the soft power of enterprises stems from the long-term value concept of shoe enterprises, through long-term enforcement and strong promotion, the value idea has gradually formed a special action atmosphere of shoe enterprises, and finally evolved into the habit of shoe enterprises.

Enterprise soft real mechanics does not come, steal away, not only can infect and pform the internal staff, but also can surpass the opponent, affect the world.

So how to enhance the entry power of shoe enterprises? First, brand is a sign of soft power, and is an important business asset for the cognition, evaluation and impression of a shoe enterprise by the society, the public and the market.

Not simply inviting spokesmen and advertising several times will be effective.

Behind a successful brand, it must be a successful shoe enterprise with good management mechanism, excellent shoe culture and clear strategic objectives.

Only under the protection of these soft power, brand building is not "

Secondly, continuous learning and active innovation is the root of evergreen culture of shoe enterprises.

As time goes by, the market environment and operating conditions faced by shoe companies are constantly changing. The corresponding coping strategies, ways of thinking and organization methods of shoes enterprises need to be adjusted accordingly.

At the moment, many shoe companies do not have the ability to design and develop products such as Adidas and NIKE, so the shoe companies should be separated from production and focus on brand building.

Thirdly, shoe enterprises should carry forward the spirit of shoe enterprises and create goodwill and image of shoe enterprises.

The spirit of shoe enterprise is the soul of shoe enterprises. It is a conscious formation of shoe enterprises in the long-term production and operation practice, and the ideal goal, value pursuit, willpower quality and action criterion approved by all staff members are the reflection of the business principles, business ideas, business style and spirit of shoe enterprises.

We should pay attention to pforming the spirit of shoe enterprises into the concept of shoe enterprises, becoming employees' consciousness and conscious behavior brought by this consciousness, always maintain a high spirited state of mind, have courage to be first in mind, have the courage to be first in work, and have the courage to be courageous in style.

Therefore, shoe enterprises must constantly improve the modern shoe enterprise system, and emphasize the effective implementation of the shoe enterprise system, constantly improve and innovate in the development process of shoe enterprises, and regard the system construction as a continuous system engineering of shoe enterprises.

Through the construction of shoe enterprise system, we will promote the cultural development of shoe enterprises, enhance the soft strength of shoe enterprises, and make bigger and stronger shoe enterprises.