The Improvement And Revival Of Jiefang Shoes In Europe And America

The word "made in China" has different hints in different environments.

Prada, a luxury brand in Italy, is willing to borrow three euros from the bank for 360 million years, and refuses to accept Chinese companies' capital injection.

Chinese capital has become increasingly enthusiastic about buying shares or even buying Western luxury brands. Meanwhile, some of the best traditional Chinese companies are.

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Autumn trend of sneakers in New York this year

Although there are some very similar characteristics among these brands: they are all Chinese style canvas styles. The production is made of rubber vulcanization technology. Many of them have upgraded their materials, followed by their unique inspiration in design, and used some of the proceeds from sale to charity.

There are, of course, slight differences between them.

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The team reached an agreement with the company of Hui Li to allow for inspiration from the brand's archives, to adjust some of the existing forms, and to use new materials and colors to meet the needs of customers.

The brand will explore new materials and add some erosion and wear styles to the neutral style shoes priced from around $40 to $60. They sell very well in Philadelphia's Ubiq and Amsterdam's Patta retailers.

Jiefang shoes are also hoping to expand in style and style: since the launch of its own style in the spring of 2007, founder BenWalters is slowly introducing some new styles.

The original lightweight high canvas shoes series (based on the original Chinese relief shoes style) also added some cold resistant shoes and low side styles in the spring.

However, he still tends to keep the original style of his shoes.

Last month, the brand hosted a "proud China made" campaign on its official website.

This website is also the main channel for the sale of neutral wind canvas shoes ranging from $48 to $73.

For AntonBrandt, the founder of shoe shoes in Losangeles, making his classic green lacing worker shoes is his mission.

Since its launch in the spring of 2008, the simple design of the brand and the affordable price of $42 to $48 have promoted its sales in the fashion market and started looking for more environmentally friendly glue and materials.

In recent years, sports shoes have been far from exaggerated performance, and consumers also want them to be low-key.

From an aesthetic point of view, these Chinese brands show anonymity, just as everyone looks alike.

Besides, what consumers want to express is that they are citizens of the world, not sportsmen.

These traditional Chinese Brand canvas shoes, which are rich in historical stories, are meeting the demands of European and American customers.