Growing Up Children'S Clothing Adult Love
"This India style neck dress looks pretty good. I'll try it."
Miss Lin picked up her favorite skirt at the Next shop on the two floor of Zhengda Plaza, which was slightly larger after trying.
The salesperson said to her, "the size of the 14 year old is suitable for height 164 cm, you wear 12 years old is enough."
Finally, Miss Lin paid the 12 year old happily to the cashier's desk to pay for it. She used to buy children's clothes for herself at the age of 28.
"I am less than 160 centimeters tall, big size children's clothing can be easily worn.
Today's children's clothing design is not only fashionable, but also much cheaper than adults.
Most importantly, almost no crash. "
Abroad, since last year's French First Lady Cara wore Stella McCarney as the light cavalry jacket designed for Gap kids, the children wearing the fashionable clothes promoted by the designer of the brand grew stronger and stronger in the wind. McCarney
Of course, Bruni, who was 175 centimeters tall, chose XXX.
Fashionable children's wear is favored by adults.
The children's clothing that takes adult style is basically European and American brands, such as Martha department store, UNIQLO, Benetton, ZARA and so on.
In these brand stores, children's clothing areas occupy a large area, and the sizes are generally large. Some of the largest numbers reach 170 centimeters.
"More than 20 year old girls often visit and buy for themselves, and the number 150 sells best."
A male salesperson from UNIQLO told reporters, "this British green T-shirt designed by British artists only sells for 59 yuan. The big code is still smaller than the small code, and it is out of stock in a few days."
In addition to children's wear, children's shoes are also very popular with adult girls.
In the ZARA children's shoes area, Miss Kuang has put his feet into a pair of leopard print shoes with full sequins. "The middle size of the Rome shoes fits perfectly. This is the new model this year, and adults will not be naive when they wear them."
In addition to taking the civilian line brand, children's clothing such as Armani (Armani), Burberry (Buberry) and D&G has gradually become the choice of more and more post-80s generation.
"I bought a black dress in a big French children's clothing department. Can you see it is children's clothing?
It's only 1690 yuan, and the price of adult money is doubled at least.
Jasmine, a tiny little girl, said with pride, recently she seems to have "child clothes addiction", "saving money to wear big cards". This method was discovered by me when I stroll around the shop.
Usually I will go to the adult women's clothing department first and then go to Taobao, the children's clothing department.
A salesperson of a British fashion brand told reporters, "apart from baby money, not a particularly plump girl is more than enough to wear a queen size.
This flower dress is the main item this year, and the adult children are all right. The price tag is 3000 yuan, and we only have one left.
Some young and young mothers buy themselves and their children one, saying it is special to attend important occasions and show their children with "parent-child dress".
Miss Lin told reporters that she likes children's clothing and another important factor is safety.
"My skin is particularly susceptible to allergies, while foreigners are very strict in requirements for children's clothing. They are generally made of cotton and without chemical bleaching and dyeing. When they are washed, they will not lose their color, so they feel very comfortable when they wear them."
Children's wear is strong.
Reporters visited several shopping malls in Shanghai, and found that the children's clothes were basically divided into two schools. One group adheres to the traditional style of cartoon, while the other one is like a diminished version of adult wear. The adult world's fashion rules apply here.
According to a fashion report in Britain, designers of children's clothing are watching closely the trend of adult fashion, and are trying to move closer to "little adults" from style to cloth.
Matthew, the director of a British Independent children's clothing store, said that women want to squeeze themselves into big children's clothing, so they sell all the girls' clothing according to the design of adult women's clothing to cater for the mature women who weigh less than 100 pounds.
In a shopping mall in Nanjing West Road, reporters looked at it, Mickey Mouse and Donald Duck are rare, replaced by "cool, dazzling, alternative" children's clothing, color black, white, gray and other mature cool colors, fashion elements, hot pants, mini skirts, small sling, Bordeaux dots, Scotland stripes, high waist plucking......
It can be found.
A European brand counter told reporters that this year's children's clothing style is basically a copy of adult's money, for example, a lace short skirt with silver sequins, and the tailoring has also become adult. The children's wear is very loose. This style is especially close to the body. It also matches the small handbag of Chuan Manzhen beads. Many young girls buy back mix and match, with socks and pants and short T, there is a sense of hierarchy.
The requirement of fans of big size children's clothing abroad is to pay attention to luxury style and wear fashion and personality.
As a result, big designers in Europe and the United States were fighting for positions.
Not long ago, top brand Jean Paul Gauliter pushed the children's wear line, including black narrow trousers, Oxford leather shoes and leopard fashion.
Stella Mccartney introduced leopard knitted skirt and tight jeans with zippers on his trousers.
Armani children's clothing is heavily used in retro and elegant navy blue and shades of gray, and the details are far from being careless, such as the metal windbreaker with the word "I Love You", the military jacket of the complex golden brocade pattern.
And in the store of Marc Jacobs's children's wear line Little Marc, "is this the largest size?" Mark said.
"Can I wear the biggest size?"
Such inquiries are endless.
Every time a discount, even young people queue up to rush to buy large yards of children's clothing.
Adult dress controversy
The reason why adults are so popular with children's clothing is that they benefit from the growing popularity of children's wear design, and whether adult's fashionable antennae extend to children's field. Is it good or bad?
A girl from a children's clothing store who plans to buy clothes for her 8 year old daughter told reporters: "the daughter is more than 1.6 meters tall. She can not wear small children's clothes. The large size is too mature and lacks the naive feeling.
I don't want to wrap my daughter in suspenders and high heels, and can't wait to be "grown up".
On the children's clothing poster of Gap Kids, a little girl's snowball boots, wearing a superb pink and pink skirt, gaze in the distance.
Beside her, another boy wore a punk style military uniform in the 80s century and looked around in panic.
ASDA, Britain's largest children's clothing retailer, launched a motorcycle jacket and children's underwear with metal sheets.
Its rival, Next, sells silver high heels full of diamonds with a height of nearly 4 centimeters.
These precocious children's clothing caused strong dissatisfaction among mothers. They began to condemn the invasion of children's clothing in the adult world: "children's clothes can't be considered only for adults. We don't want to dress the little girls as women.
Once they put on the $330 Antik Batik fur vest or the $380 Ralph Lauren twist knitted pullover, the children could neither climb the tree nor jump into the sand pit without fear.
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