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Shaoxing Government Sits On &Nbsp; Foreign Trade Marketing Price Rises.

2010/8/4 20:45:00 70

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1. In July, the index of foreign trade prosperity showed a slight upward trend.

1. government actively create

foreign trade

Good atmosphere.

Shaoxing County self operated export can achieve good results. In addition to being affected by the global economic recovery, various government departments and the entire foreign trade industry are also actively coping with it. It is precisely because of the hard work in the process of crisis that the enterprises seize the development opportunities after the crisis.

Last year, in order to respond positively to the international financial crisis, Shaoxing County launched the "market expansion year" campaign. It has held the China Light Textile City Beijing promotion conference and the Chinese fashion design and creative competition, "export product market expansion activities", "international marketing network construction activities", "export brand creation activities", "e-commerce marketing activities" and so on. It encourages enterprises to take the initiative to "bring in and go out" and actively expand the international and domestic markets, thus promoting the sustained and stable development of the county's internal and external trade.

2. the first time is to organize trade friction early-warning.

In the first half of this year, Mexico launched anti-dumping investigations on denim originating in China, involving 9 enterprises in Shaoxing, involving an amount of US $26 million.

As early as the end of April, "external

Trade

Early warning points release early warning information in advance, and organize relevant enterprises to hold early warning meetings for the first time.

With the warning points, the initiative of enterprises in dealing with trade frictions has been significantly improved.

At some early warning points, the trade frictions should be moved forward.

Shaoxing County chemical fiber filament foreign trade early-warning demonstration point, with the help of the resources and channels of the International Trade Promotion Committee, invites foreign consultants in key export markets such as Brazil, Turkey and Egypt, and will explore the establishment of a reasonable pricing mechanism as an important part of enhancing the ability of early warning and Prevention, and reduce the risk of trade friction from the source.

In May this year, Shaoxing issued a plan for coping with foreign trade friction.

According to the document, in the future, the number of cases involving Shaoxing or the number of enterprises involved in the province accounts for more than 50%, the number of cases involving the sole case involved in the top 5 cases, and the cases that have great impact on the industrial development and product export of the whole city, once the case occurs, the work plan will be launched.

3. International

Marketing Management

Share increased.

The textile and garment industry in Shaoxing is building a scientific and rational layout of the export market, and the textile and garment export markets show a diversified trend.

The added value of fabric and garment export has been improved gradually. Textile fabric and garment production enterprises have improved in product design innovation, technological innovation and brand creation. A batch of original technology and flower type with independent intellectual property rights have been applied to promote the development of textile fabrics. Part of Shaoxing textile and garment enterprises and Textile City front shop are making continuous efforts to create independent brands and open up more international marketing share.

Two. In July, the foreign trade price index showed a slight upward trend.

1. the prices of export products showed an upward trend.

With the global financial crisis gradually fading away, international buyers once again threw large quantities of orders to Shaoxing county enterprises.

The global economic situation is getting warmer and warmer. The export volume and price of Shaoxing county are recovering at the same time.

In particular, Shaoxing's export enterprises took the initiative to attack, actively carry out "market expansion year" and other activities, and implemented the strategy of "going global" and successfully grasped "new opportunities" in the post crisis era.

Since the beginning of this year, the global economic situation has been getting warmer and warmer, and the textile industry of Shaoxing county has been improving step by step.

Among them, Shaoxing textile and clothing export growth has been particularly eye-catching, the global market has been significantly warmer led Shaoxing county's exports, especially the United States market rebound obviously, Shaoxing County exports to the US market has risen from fifth to No. 1.

Secondly, the price of export products has also risen significantly, due to the rising price of raw materials.

In addition, foreign buyers are importing products for sale after "de Stocking". All these objective reasons have contributed to the growth trend of self export volume in Shaoxing county.

2. the added value of high grade textiles continues to improve.

Under the situation of accelerating economic globalization and accelerating scientific and technological progress, the textile industry has both good opportunities for development and severe challenges to advance and retreat.

The trend of internationalization of the domestic market intensifies, and it is also facing the new "technology and green" barriers in the international market. It puts forward higher requirements for Shaoxing textile enterprises, and the added value of high-grade textiles continues to improve.

Relying on middle and low grade products and geographical advantages, we can not grasp the initiative of international competition. We must catch up with developed countries in the field of high-performance, high functional and high-grade textiles.

The foreign trade prosperity index is expected to continue to push up in August.

At present, the textile industry is rapidly recovering from the international financial crisis. The export orders of Shaoxing textile enterprises and China Textile City are also increasing, and the delivery volume of orders has been rising continuously, showing a rapid growth trend.

Among them, the optimization of the export product structure has been adapted to the trend of international textile fabric's high-grade, and has increased the added value of products and the market share of high-end products.

Some of the fabrics that have been certified by green environmental protection are favored by European and American investors.

However, the uncertain factors in the late stage are increasing: the impact of the euro area debt crisis is lagging behind, and the impact on China's textile and clothing export trade will appear in the three and fourth quarter; the implementation of the new exchange reform system will force the RMB to appreciate against the US dollar in the short term, because the new reform system will dynamically adjust the RMB exchange rate in a basket of currencies, which means that the euro's rebound against the US dollar will make the RMB appreciate against the US dollar in a corresponding way. Considering that the share of the textile and garment export trade in China accounts for about 80% of the total value, the industry's export growth will be slowed down in the three, fourth quarter or in the fourth quarter, due to the superposition effect of the lagging nature of the recent RMB appreciation and the debt crisis.

The amplification effect of the late financial crisis is relatively weakened, but the high growth rate will slow down.

Therefore, Shaoxing's export textile enterprises must continue to work hard in the field of new product development and brand cultivation, pform traditional industries and increase the added value of products, so as to truly grasp the bargaining power and initiative in the international market.

Actively encouraging and supporting foreign trade enterprises to develop their own brand is still a pressing matter of the moment. We should regard brand building as a long-term strategy, expand export brand teams, promote the extension of their own brands through the export, and promote the internationalization of their brands.