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Fan Color Popular &Nbsp; Children'S Wear Brand Development Follow-Up

2010/8/5 10:15:00 199

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Today's children are more favored than ever before, which has led many brands in the global apparel industry to launch children's wear series.

The American leisure clothing company GAAP recently launched a 1969 senior cowboy series for its children's wear brand Gapkid, and the American Eagle recently announced the launch of a 77 Kids brand for children's wear, which is fashionable and inexpensive.

These children's wear brand new tricks, stride forward, to attract the attention of children and parents.

77 Kids America

Storefront

Fan color is something that can't be hidden in this return season.

Camouflage patterns have been increasingly popular among children in the past few years. Designers and garment manufacturers have developed new color combinations for boys and girls, and found parts that add these new color combinations, such as trouser legs and tapes.

At the same time, the colorful pants become a classic image from the new design.

But is this not contrary to the original intention of camouflage? Theoretically, should camouflage be unnoticed?

Bejo Schumacher, senior vice president and chief purchasing officer of 77Kids brand, American Eagle, said: "I think children will see it from street fashion and will look at it in a more cool child's perspective.

From a fashion point of view, this is very easy to understand.

Children are attracted to what they feel is real, and this is something they feel easy to wear.

Our slogan is "long live entertainment."

This trend can make a child fun, and if a 6 month old child wears a military jacket, ballet skirt and T pattern, it will be very interesting.

Lamonica, senior director of the clothing department of The Child 's Place, believes that camouflage is very easy to solve the problem of clothing age, because the spirit of color, style and other ornament can clearly show that children's clothing is not imitating modern military uniform.

Mini Boden camouflage pants

Lamonica said: "our design does not originate from the current army uniform.

For our boys' clothes, our inspiration is actually from the retro style.

Boys' wear

shorts

And trousers are usually processed with camouflage, while baseball caps are the best selling products of the brand.

Lamonica said that camouflage is equivalent to that of a butterfly in embroidering it to a girl.

"We want boys to wear plain or cool striped shirts.

Boys' clothing is limited, but girls' clothes often have patterns, hearts, butterflies, and all the popular decorations of the season.

The boys don't have these on their clothes.

They were dressed in plaid.

Camouflage can be a substitute for plaid, and plaid is not unusual in shorts. "

Lamonica said.

British brand Mini Boden said the brand has successfully explained the color to men and women.

Emma Stevens, director of design, said girls usually like spotted lavender or pink. Boys like to wear brown or gray in autumn and winter, but they like sky blue in spring and summer.

Popular styles include shorts, soft twill trousers and cold proof jackets.

Stevens said, "we do not want to imply the same style at all.

We just like this style.

It doesn't look like military uniform, and it looks more interesting.

This is a good choice for boys, and they do not have many styles to choose from, and this is also a good choice for girls who are not too feminine.

Stevens also designed the company's youth clothing Johnnie B series.

Sonia Concentini, fashion consultant of T.J Maxx and Marshalls, said that girls aged 10 to 20 had further developed the dress into tights and miniskirts.

This is effective for younger markets and youth groups.

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Con Centi Ni said, "camouflage is not a pattern you can often see on the shelf, but it is a trend of returning in different ways every year.

This year's approach is absolutely stress on detail, and we will continue to see this trend this autumn. "

This pattern is a direct supplement to the T military uniform released in the markets of many countries, including everything from women's clothing to infant clothing.

77 Kids Schumacher said: "from the fashion point of view, children really have vision.

When children see adult fashion, they want to have it.

They will not delay the time. "

He added that the trend of fashion is different from that of some adults, because comfort is very important, so this trend has shifted to children's clothing.

This trend also has imperceptible durability. For example, the return to school season's product album is all pictures of children wearing camouflage clothes running, jumping and playing in the autumn leaves.

The Mini Boden brand, especially the Johnnie B brand, has also launched Navy jacket and tarpaulin jacket.

Stevens said these clothes match jeans very well.

But these jackets and camouflages are a bit overdone.

Schumacher said that children's clothing can attract two kinds of consumers, that is, children wearing children's clothing and mothers who usually pay for children's clothing.

He said: "military uniform has become a fashion trend because of its classical tradition and comfort, which is understandable to both mothers and children.

If I think a trend will push the 77 Kids to the edge of the limit, and because mothers think we are out of date, we will go beyond this edge, because we do not want mothers to feel uncomfortable.

American hawks extend to children's clothing of high quality and low price

American Eagle, a famous clothing chain store for young people, announced recently that the company is entering a younger consumer market and will launch a series of children's clothing called "77 Kids".

The series will appear on the 77 kids net in the early autumn of this year, and will be listed in a new chain store in the return season. The products will include denim clothing, fleece clothing and accessories for children aged 2 to 10.

Jim Odaniel, chief executive of eagle, said: "I believe that sales will grow rapidly, and I hope it will grow rapidly in the third quarter of this year.

When we can make full use of the main brands, we will not spend a lot of money. "

O Daniel said the brand will introduce "cool clothing" in some high-end children's clothing stores, but the price will be more acceptable.

In a high-end chain store, the price of a pair of children's jeans is 48 dollars, but O Daniel said that the price of 77 kids children's jeans will be between 24 and 26 dollars, while the price of knitted sweaters is between 12 and 14 dollars.

O Daniel said that as more and more fashion oriented children choose 77 Kids, the brand will consider the clothing durability and washability of their mothers.

He added that elements of fun and fashion are key factors.

"If you can catch this, you have an advantage.

You don't want to be a T-shirt business. You don't want to be just a commodity.

He said.

The eagle has more than 850 chain stores of the same name, selling colorful fashion clothes for young men and women aged 15 to 25.

The company calls it the largest retailer selling jeans to teenagers.

The company's eagle nest series and girls' home clothes have been successful, with sales reaching $1 billion.

The company's 19 "Strong Martin & Osa" chain stores for adults have seen a decrease in profits, but O Daniel said he had no plans to close them to adult chains between 25 and 40.

At present, the US hawks doing business in the United States, Puerto Rico and Canada also hope to expand overseas.

O Daniel disclosed that the company negotiated with potential joint venture partners with a view to introducing American hawks to Hongkong, Korea or Japan.

"We may be landing at one of these 3 countries at some time this year," he said.

O Daniel said that the target number of 77kids stores has not been set yet, but he said the number of stores may be slightly less than that of the 39 independent hawk nest stores.

The eagle will compete with children such as GAPP, Gymboree group and children's retail store company in the field of children's wear.

The US Eagle also plans to increase the supply of clothing accessories in major chain stores, which currently account for 8% of total sales.

O Daniel said: "my ideal is to make clothing accessories account for 15% of total sales."

He disclosed that the company will eventually put all its body into bags and other accessories products, accessories have greater profit margins than clothing.

GAAP push GapKids 1969 senior cowboy series

Gap, the US leisure brand, launched the latest 1969 senior cowboy series in June 28th - this is specially customized for children's wear GapKids.

The series refocuses on style and quality, providing the most comfortable, lasting and most popular jeans for young fashion designers.

The minimum selling price is US $19.5, which has been sold on the US domestic stores and the web site.

GapKids 1969 senior cowboy series

Depending on the GapKids's existing senior cowboy supply, GapKids1969 jeans are at the forefront of fashion with its new features such as girls' "super tight" series and the boy's "tight fitting" series, advanced wash and fabric features.

In addition, it has its exclusive details, such as striped cloth belts and blue rivets, which are borrowed from 1969 adult cowboys.

It has a series of styles, clothes and details that children can express their personal preferences. Each child, from the fashion oriented daring to the playground player, can find the favorite jeans.

"We sincerely welcome GapKids to join the 1969 cowboy family, and we are very happy to provide 1969 senior Cowboys for friends of all ages."

Mark Bretbad, executive vice president of GapKids and babyGap, said.

"For this series, we emphasize what is most important to children and parents, that is, quality, multi-function, a series of outlines and wash effect.

In short, we provide the best senior cowboys at the price that children can accept. "

The GapKids1969 senior cowboy series features 4 series of girls' main hits and 5 series of boys' main hits. The new senior cowboy carries out classic coloring from black ink to light color to striking color.

The girls' series include: super tight, tight, horn and straight, with small size, standard size and size code.

The boy series includes tight, straight, horns, standard, loose, small, medium and standard sizes.

With new styles and adjustable waistbands, the GapKids1969 senior cowboy can not only make each pants longer, meet the growing body, but also make it easier for the mother to find comfortable jeans in different styles.

Gap opened 1969 children's clothing stores in the famous Robinson Avenue in Western Hollywood, California, in June 25th.

The child - centered temporary children's clothing store imitates the 1969 adult clothing store, which is opened by GAPP in the next door, and is welcomed by the consumer. The temporary children's store launches a new GapKids cowboy series and will be open for 3 months.

The store has very fashionable and avant-garde Gapkids clothes, including shirts, junk food graphics T - shirts, crochet shirts, printed Plaid dresses, and interesting accessories such as watches, hats, pencil boxes and key chains.

In addition to children's wear, the new store will also sell 1969 of BabyGap's high-end jeans, which were launched at the beginning of this year for 0 months to 24 months.

Every Saturday from July 10th to August 21st, 1969Kids will hold special activities for children and parents.

GAAP and fashion expert Michel Adams and GA Russo from Momologie launched an exclusive launching ceremony in June 24th and held more special activities on Saturday in July.

Momologie is an online news service provider for mothers. It includes the latest trend of family, entertainment, fashion, food, home and travel.

GAAP also cooperated with TheMotherCompany, a parent group dedicated to emphasizing social and emotional learning to build new types of children's entertainment. They will work together to organize Saturday activities for the public in July and August.

Like the other 1969 stores in the country, the 1969Kids temporary store sells plain and practical clothing in a modern and concise manner.

In order to create a parent-child environment, store design uses popular colors, denim wallpaper, fixed photo booth, a nostalgic game machine and a jukebox that allows children to play every time they go to the store.

GAPP will be equipped with denim experts for new stores, so that mothers can find the perfect high-end jeans for their little lovable.

Let's take a close look at how the international luxury goods industry has launched the "fame + low price" strategy in the field of children's wear. There are two articles focusing on the children's clothing market in India and the United Kingdom.

India: the global children's wear brand is advancing in a big way.

Because parents make up for the lack of time to accompany children through luxury goods, children nowadays are more favored than ever before, which has led to the global advancement of children's clothing brands and toy houses in India.

With children's clothing becoming the fastest growing sector in India's luxury goods market, international brands such as Monalisa, Versace children's wear, Chicoo, Benetton children's wear, Zara and Hamleys are busy expanding their influence and product range.

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Zara children's wear shop

"The huge and growing child population in India has attracted more and more companies from the mature market," said Gopi Krishnas, chief executive of InsightInstore, a retail research firm based in Bangalore, India.

Children's clothing accounts for only 5% of the market share of the luxury goods market, and the total market for luxury goods is estimated at $15 billion.

But according to the industry news, children's clothing industry is growing faster than other fields and can generate more profits.

Allende Laggraman, partner and director of Boston Consulting Group, said: "luxury and high-end children's clothing has a higher profit than adult clothing and accessories."

"When a double paid parent can give their children high quality days, they will have a sense of guilt and spend more money on their luxuries," said, President and chief executive of reliance retail companies.

Reliance retail companies also works with London's famous Hamlays toy company to develop professional chain stores for children's clothing, toys and sports equipment.

The average price of Hamleys toys is 1800 rupees, which reflects the great potential in the field of children's luxury goods.

Money is not a problem for these parents.

In fact, consumers who can buy luxury brands like Zara and Pak Li in Mumbai's luxury platinum shopping mall are happy not to have long shopping lists to go shopping abroad.

"Before, every time we went to the United States, we had to buy things for our daughters," said a wealthy housewife at a platinum shopping mall.

But because they can buy brands such as Zara, Pauli and Monalisa in India, these brands no longer appear on our overseas shopping list.

The recently opened platinum shopping center is the second brand store of Spain's children's clothing brand Inditex after Zara opened in New Delhi.

Zara's marketing director said that the future expansion of the brand will depend on the response of the two stores.

The American Nautica children's clothing and the British broccoli children's clothing have already launched their products in India, while the British fashion children's clothing brand Adams has decided to do business through the franchise mode.

Sports brands such as Reebok and Nike have also launched their children's wear stores.

Reebok's new concept store is a one-stop shop specializing in clothing, shoes, accessories and sports equipment for children aged 4 to 14.

Not only is the international brand doing so, but recently, the first brand of children's designer, Kidology, was set up in New Delhi, the brand of India, which soon expanded to Mumbai, Bangalore and Chennai.

"Parents also indulge their children by spending money on clothes, designer furniture for children, SONY game stations and Wii games," says Kidology's general manager.

According to InsightInstore's Krishnaswamy, clothing, footwear, fashion accessories, watches and cosmetics are the most expensive children's clothing categories for parents.

Italy baby product brand Chicco recently opened its first flagship store in New Delhi Xintiandi shopping center.

Chicco plans to open 8 stores next year to major cities in India, and plans to build a large retail network across India.

Chicco is a top selling brand with a minimum price of 20 thousand rupees. Its products range from baby care products to clothing, shoes, cosmetics, toys and travel.

Meanwhile, according to the retail companies's Kurien, the development of children's luxury goods, including services, is much faster than that of other products.

Kurien said the luxury services now provided for children include summer camps in Europe, children's beauty salons and gyms. These new things were even unheard of in India a few years ago.

The little kids no longer want childish things, do they?

UK: luxury brands attract young consumers

It is not just the beautiful mothers who send their children to read books that make us shudder. What we are afraid of is that Suri Cruz and Kingston Rossdale (500 pounds of handbags, matching mother and child clothes, and Daphne Quinis's jealous cupboards) are adding fashionable bets to infants all over the world.

Many designers such as Dior (Dior) and Mark Jakob (Marc Jacobs) have been paying close attention to mini design in recent years. But in the two quarter of this summer, some brand-new brands began to get involved in children's wear and children's wear accessories, and designers even upgraded to the design of diapers.

Linda McLean, fashion director of Junior magazine, sees this as a natural process.

She said, "I don't think this is a sudden surge, because the designer's children's wear has been a growing market in the past 10 years.

(children's wear) is one of the few areas that have not been seriously affected by the economic crisis, and there is great potential in the field of infant products.

These words reveal why luxury brands are eager to attract younger consumers.

Paul Smith (Pauth Smith) introduced bright and eccentric designs for younger boys and girls in the Paul Smith Junior series, which will be launched in September this year.

These are designed for the new generation of children under 14 years old. They are Scotland's fairway style cardigan sweater, tweed shorts, peasant skirts, striped scarves and striped jackets. These costumes will be sold at 34 to 250 pounds in Harold, Searl, flicky, Harvey Nikos and Brown Thomas department stores.

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Junior series of Pauth Smith

Silvia Venturiri Fendi, art director of Fendi accessories, recently launched a series of high-end children's clothes with Simonetta SpA. Simonetta SpA designed Cavalli's children's wear series for the children's Wear Exhibition in Florence, Italy.

At the same time, DKNY will reenter the children's wear market in spring 2011 and launch a sportswear series. Gucci will launch a new children's wear series in November (baby products will be listed in 2011 spring). The series of belts, shoes, scarves, neckties and sunglasses will also include many iconic GuZi symbols, such as the Queen's chain and grid, double G alphabet, teddy bear logo, printing and Gucci logo, will be interpreted to younger generation of consumers (2 to 8 years old). They will wear bicycle jackets and suede overcoats, while their parents may wear the same fashion in adult size.

Children can start collecting Gucci products at a very early age, including sweaters, belts, knitwear, T-Shirts, and accessories such as hats, blankets and bib.

Parents do not always encourage designers to compete when their children are so young.

Mcclain explained: "Dior and D&G sell a lot of brand bottles, dolls and baby shoes, all of which are bought as gifts.

In addition, over the past 10 years, public awareness of brand awareness has also been pformed into a desire for children's brand products.

Sophie Devenhill, the founder of luxury online store Babeswith Babies, agreed: "we find that the trend of people wanting to buy luxury goods as baby gifts is increasing.

They want to create a sensation and show how much they care about their children, so they are looking for something special.

For cheaper designer children's clothing, you always want to get a real one-off fashion.

Clothing products that have recently improved appearance are actually diapers.

Huggies launched the denim diaper (29 tablets at 8 pounds). The new diaper not only enhanced leakproof protection, but also had a jeans style back pocket, which could serve as a substrate for the fashionable baby.

Pampers also hired the famous American designer Cynthia Lori to design 11 styles and prints, including diapers, stripes, animal designs and round hole lace diapers. Now these products can be purchased through Target net.

"As a mother, I hope that other parents will have more choices in all aspects of their lives, even diapers," Rowley said in introducing her design.

Diapers are the first thing for a baby to wear, so diapers should be different. "

Devin Hill believes that the trend of increasing charm of infant clothing will not slow down in the near future.

Rowley said: "our sales of Cashmere Sweater Hoodie have increased, and our customers like to send a beautifully packaged silver rattan drum as a gift.

Cashmere has undoubtedly become an increasing trend in infant clothing. Eliza cashmere dress has become a best seller, and the ordered baby cap is the best seller.

Organic luxury goods are also gaining more popularity among consumers.

Customers who buy gifts or mothers who are shopping for their children are also seeking designer luxury clothes for themselves. They also adopt the same principle when choosing children's clothing as children's clothing.

Today's children have many choices. Frankly speaking, we feel a bit jealous.

In contrast, our childhood in colored striped sneakers and corduroy clothing is undoubtedly dull, but at least we do not need to lose our hand painted painted necklace for fear of parents' anger.

We can't imagine what will happen when we lose the Gucci Teddy bracelet.