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Wenzhou Shoe Enterprises Dare To &Nbsp First; Bring Leather Shoes Marketing Into A New World.

2010/8/5 10:09:00 141

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Marketing Culture And Fashion

August 5th,

shoes

Since ancient times, it has been interpreted as an endless shoe and shoes.

Culture

fashion

Of the ancients; sports.

science and technology

Humorous, healthy, historical, modern, Chinese, foreign and so on.

Talking about shoes is really endless.

Whether or not

Marketing

人、鞋企老板還是一線鞋商，在你跑進各類書城買了很多的營銷書藉，或者在各種場合聽了各種各樣的演講與培訓(xùn)，聽了游走企業(yè)間的職業(yè)經(jīng)理人的所謂“營銷經(jīng)”，當時你看了聽了很有共鳴，有相聽相見恨晚的感覺，不是說那些“培訓(xùn)”和“營銷經(jīng)”沒有專業(yè)功力，但冰凍三尺，非一日之寒，植入模式和成功理論需要一個較長時間，引進大量的人才來執(zhí)行，并通過持續(xù)的管理實踐來培植，才能在企業(yè)的運作中見效，你是需要一年就要有利潤可見，而那些所謂的老師們的良言卻是讓你三年五年以后做大做強的，因此到頭來，書籍、講師和職業(yè)經(jīng)理人所論述的許多方法也許還是離你很遠，所以你仍然找不到鞋業(yè)營銷最好、最簡單、最易操作的方法，仍然在同質(zhì)化的競爭中一頭霧水，甚至最終的市場利潤還是被殘酷的競爭盤奪得體無完膚。

Our marketing is often in a state of wall type. In the homogenization of industry competition, there are many barriers, such as the wall of products, the walls of prices, the walls of channels, the walls of promotion, the walls of talents, the wall of cost, and the international wall.

In a certain stage, how to overthrow and destroy the wall that hinders the development of footwear industry? Fujian sports shoes (global brand network), which is very close to sports and sports shoes, accounts for the advantage of shoe marketing in the 2008 Olympic year. From the data of various media, the click rate of articles related to sports category is very high.

In Wenzhou, let leather shoes melt into sports elements. Besides AOKANG is the leather product supplier of Beijing 2008 Olympic Games, the construction of Red Dragonfly's sports shoes R & D production base is also busy all the time. Leather shoes and sports are not very direct relations, but the Wenzhou people who dare to take the lead in the world always go forward in breaking the wall, breaking and overthrowing the "wall" between "leather shoes" and "Sports", thus bringing leather shoes marketing into a new field of vision.