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After Suffering, "Good Boy" Finally Comes To Maturity.

2010/8/5 14:31:00 52

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In August 5th, we applied for more than 4000 patents at home and abroad.

Baby carriage

More than 70% of the products of children's beds, chairs and so on are sold to more than 70 countries and regions such as the United States, Europe, Japan and so on. Good children and children's products Co., Ltd. (hereinafter referred to as "good children company") can be described as the R & D, manufacture and manufacture of children's products in China.

Sale

Leading enterprises.

And this is what is currently thriving in an atmosphere of encouraging innovation.

Good boy

But he was almost born into a baby.

From a closed school run factory to a multinational company, the growth process of a good child has been interpreted.

intellectual property right

It is an important force to push enterprises to change their way of development and achieve leaping development.

Autonomy

innovate

A new student who breeds good children

"The birth of a good child group comes from innovation and intellectual property rights.

Good boy

Born in a school run enterprise called Kunshan Xinyi Abrasives factory, the three enterprises without their own products, without independent intellectual property rights and without their own technology failed to provide enough nourishment for the "good children" in their swallows. In 1988, they were already insolvent and on the verge of bankruptcy.

The turning point of the company's fate also took place in this year. President Song Zheng took over the factory which was struggling at the edge of life and death. He made bold reform of the factory, and with firm determination and innovative thinking, he said: "we must master our destiny, and we must create a product that is not yet available in the world."

The innovation of development ideas saved the enterprise in crisis at the same time, which brought dawn to the birth of a good child group.

In 1989, Kunshan Xinyi Abrasives factory designed the world's first cradle type baby carriage with all kinds of pushing, rocking, sitting and doing.

This is the first patent that the factory has applied for, and has obtained the authorization, thus has created the "good child" brand.

After the launch of the "good boy" brand baby stroller, it was launched in the market, favored by the vast number of consumers, and the company turned into a profit in that year. Since then, it has started the process of continuous innovation, research and development of its own products and its own intellectual property rights.

Intellectual property helps "good kids" mature

After the brilliant achievements of technology research and development, the "good child" is rapidly maturing under the care of her customized intellectual property strategy.

"Good kids company has set up R & D centers in Boston, Holland, Amsterdam and Tokyo, Japan."

Zhu Yunlong told this reporter that these R & D centers aim to study the market and R & D products. The team is composed of the top talents in the industry and is in line with the R & D center of Jiangsu Kunshan to control the direction of the global market.

In addition, the good kids company invested tens of millions of yuan each year in the research and development of new products. In order to fully arouse the enthusiasm and creativity of the technical staff, the company has improved the system level, and has formulated the patent application and management system, the trademark management system, and the implementation methods of performance appraisal and salary management.

The nutrition of intellectual property has moistened the rapid growth of "good children".

With strong independent innovation capability, in 1993, the "good boy" brand baby car first sold the same products in China for the first time; in 1996, the good children company opened the US market with a baby car product named "Daddy shake and mother shake"; in 1999, the good child company's overseas strategy initially achieved results and made the first place in the American market stroller sales. According to the US Fortune magazine, 1 of the 3 baby carriages in the United States were good children companies. 2002, the good kids company launched the "thunder mine plan" against the European market, and entered the forefront of the European baby stroller market in 2005.

Intellectual property promotes children's company to achieve leaping development.

Up to now, the number of patent applications at home and abroad has reached over 4000.

In 2009, the sales share of the good baby stroller in the Chinese market was 50.1%, which has been the first in 17 consecutive years. The sales share in the US market is 55.1%, the sales volume is 10 in 10 consecutive years, and the sales share in Europe is 24.1%, the first in 4 consecutive years.

"After more than 20 years of development, at present, good kids companies are in the position of high-end brands in the industry chain of baby cars, and the strong R & D capability makes the good kids company more competitive in the global infant car industry."

In an interview with our reporter, Zhu Yunlong said that from the point of landing to growing up, "good kids" relied on independent innovation and independent intellectual property rights to achieve the successful pformation of national enterprises.