PEAK Once Again Creates Visual Feast

August 5th news year

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Intensive farming and urging

PEAK, based on NBA and deep tillage, marks a great leap forward in the development of Chinese sports brand in the world.

And the star China line means that PEAK's closer cooperation with NBA has deepened the emotional connection between NBA and Chinese fans.

At the same time, fans' love for the stars and the love of the stars is also reflected in the market. The shoes that the players experience personally are most popular among consumers in PEAK's theme store.

It is precisely because of the effective marketing of PEAK in the NBA and basketball field that we can see the proud achievements of a Chinese national brand in the fierce market competition. In 2009, PEAK's annual turnover increased by 51.6%, and successfully entered the forefront of the industry. With the achievements and social contributions made under the "internationalization and specialization" strategy, it finally succeeded in listing at the HKEx, and made an important step in the internationalization of resources and internationalization of the market.

CEO Xu Zhihua said that PEAK's development mode should continue to be optimized, and channel construction should also be expanded and perfected.

To this end, PEAK has recently made two major initiatives. In addition to the news of intense media attention, the establishment of overseas R & D centers and branches in Losangeles, the United States has made strategic cooperation with the Taobao network, the largest Internet sales platform in the Asia Pacific region.

For PEAK, who is preparing to expand its market space in the field of electronic commerce, the mature channels, crowd coverage and high popularity of Taobao network in the field of online retailing will help to further improve its marketing mode and speed up the expansion of the market.

Relay charitable run up basketball career

PEAK is not only a star catching opportunity for Chinese fans, but also a platform for learning and practicing basketball skills and enjoying basketball culture.

In last year's star China trip, Guangzhou officially unveiled the first PEAK basketball park. Up to now, PEAK has established 5 basketball parks in Guangzhou, Shanghai, Quanzhou, Beijing and Shenyang, and this figure will increase to 10 in a short time.

Basketball park is PEAK's platform for Chinese fans, especially young people, where young basketball players can experience the authentic NBA culture and have the chance to exchange basketball skills with international basketball players.

PEAK NBA China is not only an activity to publicize basketball culture, but also an activity to spread the beauty of charity.

Last year, during his trip to China, Mu said that charity was a new starting point for life. Not only did charitable auctions sell their boots, but they also ran to Sichuan earthquake stricken areas with love.

This year, "God Bird" Landry received the love rod from Mu Tai's hand.

He will not only visit orphans in SOS children's village of Putian, but also go to Yushu disaster area to see the children there.

It is reported that this year, PEAK NBA Star China activities, PEAK will also donate 500 thousand yuan worth of sports equipment to Yushu, hoping that the children there will find more joy and courage in the passion of sports, and rebuild their homes at an early date.