6 Factors Of Underwear Industry Management

Looking at the current situation of underwear brands, according to personal experience for many years, there are probably 6 main factors that must be taken into consideration by the agents: brand positioning, R & D capability, profit margin, brand development, operation support and supply capability.

1, brand positioning

Is the brand suitable for your local situation? Too high, no one is interested in it; if it is too low, it will not be able to maximize the benefits.

Is the idea of brand operation common now? How can it be more suitable for rational development?

Hongkong Beautiful lady brand has gone through 18 months, inspecting dozens of large and medium-sized cities in China. After a series of argumentation and analysis, after fully understanding the consumption level, purchasing power and buying habits of Chinese women, it has decided to take 25-45 year old mature female friends as consumer groups and provide high-quality, fashionable, comfortable and healthy standard underwear for women's pursuit of quality of life. It is also reasonable and competitive in price positioning to ensure that the product quality and fashion are always ahead of the industry, and it can well adapt to the economic situation of consumers in major cities, two cities and some county-level cities.

2. R & D capability

Beautiful lady has the ability of rapid product development, which we call BLSD (design management system).

The R & D department will keep abreast of the international trend according to the favorable international geographic position and fashion trend information of the headquarters, and develop new products with the monthly development cycle.

Every month there are several new products, which ensure the freshness of the best seller and prevent the dealer from undertaking the risk of unsalable goods.

Even dealers can participate in the early stage of product development, and directly provide ideal design ideas. They are designed and produced by the R & D department and handed over to the relevant departments for trial.

Therefore, for customers, every time they visit the Beautiful lady store, the products give people a new and exciting experience.

3, profit space

Is the profit distribution of the Brand Company and the distributor reasonable? Does the dealer have full profit space? Some old brands, because of the long time of the brand, do not fully consider the distributor's profit space, and make some dealers sigh that big cards do not make big money.

Beautiful lady is a brand new underwear brand entering the mainland of China. The idea of dealing with distributors is: "we must realize the interests of agents first, then we can have long-term development". We should implement the win-win cooperation effect of "brand building and sharing interests". Beautiful lady people deeply realize that only by such brand can we develop.

What is more valuable is that there is no franchise fee, and all the free agents support the image shop decoration.

4, brand development

A mature brand requires a high threshold for dealers, and in most cases, the status of cooperation is not equal.

Like stocks, peak stocks can't be bought.

Choosing a brand with great potential and space for development is a wise plan for both cost and revenue.

In the case of the overflow of underwear brands in China and the decline of the overall underwear market, the capacity of the high-end fashion market is too limited, and when the operating capital threshold is high, it is a wise choice to choose the new standard underwear.

Beautiful lady brand team management standardization, production systematization, operation specialization, young and energetic members, high quality, and strong financial strength, unique business model, good prospects for development.

5, operation support

Beautiful lady has an efficient professional operation supervision team to guide the good operation of franchised stores and carry out a unified high level service.

As a brand name, channel support is the real management skill. Not all goods are shipped out, but at present, too many brands are unable or even unconscious to carry out effective operation supervision in mainland China.

The inevitable result is the poor survival of the storefront, the shrinking of channels or the lack of expansion.

The operation support of Beautiful lady carries out the whole operation process.

What is worth mentioning is the early stage assistance. Before the formal signing of the operation contract, the headquarters will conduct a comprehensive professional assessment of the stores, personnel and other aspects.

That is to say, Beautiful lady has a systematic, meticulous review and operation support for every store opening, and the whole process lasts for about 40 days at least.

Beautiful lady customer service center calls 24 hours to open services for franchisees.

This is completely different from the rush of other brands. Many prospective franchisees may not understand this at the beginning, but behind every successful thing, there is no hard and delicate preparation.

6. Supply capability

This is the voice of many brand owners who "work hard for a year, do not throw in stocks and not make money".

Beautiful lady, through a set of effective terminal dynamic management system, has greatly shortened the shelf time from the factory to the storefront, and has really made short-term stocking and flexible logistics management.

This system makes the product circulation rate of terminal stores more than 90%.