How To Design The Shop Window Is More Attractive.

Whether it's downtown streets, or

Window should be extended to display space.

Most of the time, girls go shopping first to see the window, to see whether the models wear their own tastes and preferences, sometimes this is about their desire to buy.

Therefore, the idea of window display can better interpret the connotation of commodities and play a strong role in promoting communication between the businessmen and consumers, and finally achieve the goal of expanding sales and publicity.

"In the past, I used to make a window design for a women's wear brand. I didn't use traditional wood, glass and other materials behind the models, but I used the carved screens commonly used in home decoration, not only saving costs, but also driving 80% of the shop entry rate."

Tao Wei said that this design gives people the feeling of expanding the storefront and seeing products from the windows.

Tao Wei said, for rigid demand consumers, as long as it is in line with the store that they want to buy, they will come in "Taobao". The display in the shop is very important. The half height model is used to display the fashionable clothes. Meanwhile, the design of the cabinet is as long as possible. In addition to the position of the side hanging clothes, some small side cupboards are hanging with clothes, socks, hats or belts.

In addition, window design can also "lure" wandering consumers into the store.

First of all, the window design layout must be "pparent". Only the wardrobe in the window can not work. Besides looking for fashionable colors and styles, we should also pay attention to letting consumers see some of the goods in your shop from your window. That's why the middle half of the exhibition hall is usually set up in half height. Therefore, when placing the items on the island, try to match the colors reasonably. It's best to use the deep and shallow "Rainbow layout method" to separate the clothes from each other.

style

Store design should suit local conditions as far as possible.

Tao Wei said, now many people are obsessed with brand consumption, and merchants have changed their simple sales methods, focusing on store design and packaging.

Because good store design can effectively help new products to be promoted, and can make up for the shortcomings and outstanding advantages of goods, so as to attract customers' purchase desire, and also improve the status of goods.

"Store design is not like office buildings, it is necessary to seize the customer's purchase psychology, and quickly sell products, which is the purpose of business."

Therefore, a good store design plays a decisive role in improving the business volume of stores.

Generally speaking, the design style of shops should be decided by the site, the surrounding environment, the size of the space, the type and quantity of goods sold.

Tao Wei said that if the design is not successful, the first round of contact with customers will be defeated.

Communicate

Starting with the designer from a consumer perspective

"Commercial decoration design projects have their own characteristics."

Tao Wei said, the general business decoration single project amount is not large, mostly slightly higher than home decoration, because businesses must catch up with their own "front" before the peak season of consumption, so the peak season of commercial decoration projects usually comes before the peak season of consumption.

When the storefront is decorated, the communication between merchants and designers will be very important.

"Every time you make an exhibition hall, a clothing store, a bar, a shoe store, a restaurant, the designer will go to the store to investigate and understand the location of the store and make a thorough exploration of the store design."

For example, when decorating a shop along the street, the designer will examine the number of peers, business conditions, consumption grades and decoration styles nearby.

Then discuss with merchants.

When communicating, merchants should first judge from the perspective of consumers, and then complete the whole plan according to their needs and the design principles and creativity of designers.

Interaction

"Tone matching" highlights products

At the event, Mr. Lu said he was a Huambo merchant. "My shop has 15 square meters, mainly based on the wholesale of small commodities. I want to make some efforts in color design, and attract customers' attention with big red."

Tao Wei said, store color will usually be targeted at goods, in color matching should be gradual, avoid color contrast is too big.

"In 08 years, a women's clothing store in Wuhan was seen. Although the storefront was large, the black and gray tones on the ground and walls, plus the white walls around them, gave people a feeling of lethargy."

Tao Wei said that the style of the shop is consistent with the color of the garment itself, but it is not excessive, and it is not easy to stimulate consumers' desire to buy.

"If you add red, yellow and other warm colors, you will make people feel better."

Tao Wei suggested: Mr. Lu can use red black tonal, a post-modern collocation method, is very suitable for small commodity display, for example, he has a personalized cup, with black as background matching can highlight goods.

As for the display rack of shops, the space between partitions should be designed according to the products placed, so that customers can be attracted more easily.

Identify the selling points and create personality

Mr. Zhang reflects that the recent home textile business is not good. Most of the purchase of bedding is middle-aged and elderly. There are not many fashionable young people. Is it related to the layout of the shop?

"First of all, home textile shops belong to graphic products, showing high quality or unusual feeling is very difficult, such as home textile shops such as more emphasis on product functionality."

Tao Wei said, you can try to nail sheets or other products on the wall, or hang up the quilt cover, lighting the back to make the material look clearer and softer, so the home textile shop can also highlight the product personality.