Longyan'S Major Clothing Brand Stores Start A New Round Of Discount Promotions

The weather in Yancheng is in a hot state. As with the hot weather, the discount activities of the major clothing brand shops are also in the hot stage. At this time, it is still worth summer, but the new round of changing seasons.

Season break

On the morning of July 27th, I saw in front of many shops in Zhongshan street, large and small discount posters can be seen everywhere.

On the poster, the words "season changing price reduction, 50 percent off sincere feedback" and "full court 22% off" are very eye-catching.

Many brands of summer clothing even started discounting activities at the end of June.

The main discount items are spring clothes and summer wear, mostly in summer wear.

A lot of clothing brand shops marked their discount slogans at the entrance of the store. When they enter the store, they will see a discount range beside each commodity, full of consumers' eyes.

When I came to a foreign brand clothing store in Zhongshan street, I saw the slogan of "seasonal price reduction, 50 percent off" in the prominent place of the store. Many of the guests in the shop were trying on clothes.

There are no discount on umbrellas, socks, underwear, and 50 percent off of summer wear.

The boss told us that although there are ten percent off discount and other buying and selling activities without discount, but now the discount rate is large, and more people are willing to buy.

The author compares the price of clothes, the basic discount is more than two hundred or three hundred yuan, and the quality of clothes is not bad.

Another family

Discounts in the fog

We find that although the discount of seasonal garments is quite common, it is mainly brand oriented.

Some shops like Zhongshan street street and Jiabao seldom offer discounts.

Because the clothing prices of these stores are relatively low, and the discount space is small.

A big reason for the discounts is the coming of the end of the season and the upcoming autumn market.

A shop owner of Jiabao mall said that the goods she came to today were the last batch of summer clothes that could be entered, and the manufacturers were beginning to produce autumn clothes.

She also told us that brand stores would start offering discounts earlier.

In addition, the range of sports clothing brand discount is relatively small and stable, and some accessories such as hats and socks are basically not discounted, and shoes discount is also very small.

Shopkeepers tell us that the popularity of sports series brands is relatively high, and manufacturers also attach much importance to the cultivation and maintenance of brand value.

During the visit, we also found that some brand shop discounts were a long-term promotional method, rather than a discount at the end of the season. A salesperson told us that they were discounted according to the manufacturer's requirements, and that they stipulated 10 percent off, two, 20 percent off, and never changed.

Some brands will insist on no price cuts in order to keep the brand value.

In their view, discount is the most elementary and simplest way of promotion, and they use more ways to establish a membership club, offer gifts according to points, organize members to participate in activities, and so on to train the fixed consumption group.

According to the survey,

Another look at the discount.

Low discount really attracts many customers to come to bargain. Some customers even buy three or four.

"I don't think these clothes will be worn out next year, they will be cheaper, so buy more."

A woman customer said, "fashion is expensive nowadays, but buying at a season is very cost-effective.

Why not buy real and beautiful things with the least amount of money?

The industry believes that the brand clothing discount is still more favorable for consumers, and consumers can enjoy more concessions. However, we must pay attention to the fact that there are many tricks in discount goods, such as fake, genuine, shoddy, hand in hand at retail prices, common clothes and famous brand sales.

Therefore, in the face of discounted promotional activities, consumers should make rational choices, do not blindly buy, do not lower prices because of lower prices.

In addition, we must strengthen our sense of self-protection. When we buy discounted goods, we need to "compare goods to three stores". We should also check the quality and related procedures credentials, and if there are quality problems, we can complain to the consumers' Association and other departments.