My Fashion Is "Slow" To Enjoy "Fast" Fashion.

Consumers in Guangzhou have always been known as "slow sheep sheep" in the fashion circle. This time, because of the opening of H&M shops, they are shocked by the scenes. The fresh period of three months before the opening of H&M is not yet over. It can be expected that ZARA, which will follow the end of the year, will once again stir up the enthusiasm of "fast fashion". The fast fashion wave is coming. Are you ready?

1 "slow sheep" Fast fashion

The slow sheep sheep in the fashion circle, though not the most eye-catching member of the flock, is very knowledgeable and knowledgeable, and will not blindly follow the fast fashion trend that rolls around. They will enjoy their own fashion space.

CHRIS, a white-collar worker who works in an international public relations company in Guangzhou, serves many customers as a fashion brand. In the long run, it is considered a half circle. She believes that more and more international brands are good for entering Guangzhou. They not only make the market more mature, but also bring more choices to consumers who love shopping. From her own point of view, she also loves these high street brand clothes that flaunt "fashion and parity". Although some styles of clothes are very simple and quality inspection is not necessarily satisfactory, the shopping mode of "large quantity and free choice" is very popular. "The average monthly income of 1/4 is to buy clothes, not because they like dressing up, but work needs. But now, the more expensive clothes are, the more expensive they are. I can't spend a month on the quota of expensive clothes that I can't wear every day.

There are also a lot of people who specializes in fast fashion shops. H&M The random survey conducted by the shops found that more than half of the consumers did not clearly target shopping. Only for the sake of watching, most of them were informed by the media and friends that they opened their shop, and that they came to feel the atmosphere. It was like the opening of IKEA's family furniture. Half of the people have been to other cities' branches. Some people hope that Guangzhou's fast fashion shop can also "open", so that it will be more and more day to night.

2, grasp the shopping skills.

It's like " Starbucks party "Most people are afraid that someone can grab the power cord with himself, and the Internet is unlimited, but the power supply is limited. In order to make himself drink a cup of coffee enough for a whole day, the prerequisite is to find the closest power outlet. In the same way, shopping in fast fashion shops will take you a lot of time during the rush hour trial, so keep in mind that using the overall planning method, if you are shopping for more than two people, and when people are on the waiting list, you might as well find someone to queue up, and the other choose clothes, which will save time and effort.

Xu Yuexue, public relations manager of H&M, also told you a trick to buy limited edition products. When there are products that are collaborate with celebrities, there must be many people waiting in line or buying. If you want to buy, it is best to pick those locations that are not popular. (of course, there is only one store in Guangzhou, you may have to go to other cities to do this process), and stagger with other consumers, so that it is easier to buy the products you want.