"Ice" Western-Style Clothes, Scorching Summer Cool New Fashions

The weather is hot, everything wants to be put in the refrigerator for two days, and the business man who has to wear a suit all the time says, "I wish I could put my suit in!"

The lower the temperature of the central air-conditioning of the office building, the lower the temperature of the air conditioner is, the woman wears a cardigan in the thin skirt and matches the male colleague in the suit. Once you go out, the latter is full of hardships, often sweating all over, and blushing. This date begins in June and lasts until the end of 9. They looked at their neat equipment and began to figure out how to invest wisely in summer suits. This is also considered by many men's wear brand designers.

Can we only wear ice suits? Are there any suits designed to cope with these four steaming months? Before that, we must get rid of many two stereotypes of Western-style clothes for men: 1. suits are not seasonalized, spring, summer, autumn and winter, and only one material is available. In winter, a coat and a scarf are kept warm. In summer, it can not be reduced and can only be dry. 2., the solemn and formal suits can only be dark. Then, I will feel the efforts of men's designers in the fabric and color of summer suits.

Sweat absorbent, cool and breathable fabrics

"These days, in Hongkong, the temperature is generally around 35 degrees Celsius." Alfred Dunhill Asia Marketing Director Bob Mancini (Rob Mancini) said they have opened 80 stores in Asia. Even in such a climate, woolen suits are still the most popular single item. "The wool sounds very hot, but these suits are made of" high-twist "wool. This is an open knitting method, as if the fabric can breathe, wear and feel breathable.

This knitting method helps air to penetrate clothes, and the tailoring and structure of clothing is also very important. "A suit can be either lined or half lined to make the coat lighter and easier to breathe." Mancini said. Of course, there is no material to match the flax, but the problem of flax is too crease. If it is not born in Italy with a good physique and lazy temperament, it is very difficult to dress the linen suit (Loro Piana's linen suit is the best). Mancini is not a linen fan. "I hate to look crumpled," he prefers to own one or two cotton suits for leisure business trips. For example, Alfred Dunhill has some suits made of Camdboo, which is a kind of raw Mohair fiber. It has the same effect on ventilation.

The development of clothing has reached such a high level. Many brands have made great progress in the development of summer suit fabrics. "The dilution and mixing of these interesting yarns make the suit design more creative, and some make the fabric more frivolous, and some even directly cool the suit." Z Zegna creative director Alessandro Saturi (Alessandro Sartori) said. He was stationed in Milan, where men seemed to have the brains to cope with the heat of over 30 degrees Celsius every day. "In the summer, it was very hard to wear a suit, but now we have a hi-tech cotton and silk blended suit that feels smooth and cool." This technology is also used in Ermenegildo Zegna suit design, which is called Cool Effect, which can make the clothes cooler than normal temperature. If the external temperature is 30 degrees Celsius, the jacket made of this material is only 20 degrees Celsius.

Cool shade

As long as you think of business men's clothing, there will be a lot of dark pressure in front of the conditioned reflex. But in the cities of Milan, Paris, London and so on, more and more light business men appear, and no one will think they are not serious enough. On the contrary, the right matching brings them a fresh, healthy and credible look. We must admit that the eclecticism of suits is becoming more and more obvious, not to mention in such a sultry season.

Saturi agrees with this trend: "before we sell Western-style clothes, they are generally black, dark grey and dark blue. Now, we sell more medium tones of gray and blue, and beige and light camel. This tone can wear for 2 to 3 months, not only in the hottest days in summer, but also in autumn. The Italy brand Canali also introduced a fresh tint in this season, "the softness of the Mediterranean color". There are sky blue, white and lavender powder dust, and a variety of fine and shades of warm sand, beige or honey color that are usually matched with light blue. The more traditional blue, brown and gray match the strikingly stripes. {page_break}

The United Kingdom is also changing this trend. Reiss, which is being revived in the brand, has gained a lot of understanding from the young men's dressing preferences. Andy Rogers Rogers, a brand creative director, has found that young office workers in the colorful wardrobe of Andy still need a rigorous arrangement of western style clothes. They want to have the best tailoring and workmanship, respectful and elegant. They are more willing to invest in serious suits than older generation gentlemen, and invest heavily in the purchase of heavy winter suits and some thin summer suits. "Men's formal dress area also needs to be subdivided, changing the appropriate clothes with seasons, which can also stimulate designers to produce more detailed and targeted clothing design ideas."

They are also a group of people who dare to show their taste. In a formal suit, they wear a beautiful T-shirt, wearing a seemingly casual coat out of a solemn and elegant flavor. They are disgusted with the old-fashioned stuff and like the smart wearing method of the German football coach Loew (Joachim Loew).

Semi formal and standardized balance

Rodgers believes that in the young creative clothing industry, the semi formal (half-lined) jacket is more and more recognized, and it also sells well in autumn and winter, because these men hope to give light and practical feeling in winter. Similarly, pragmatism suits can also be found in all kinds of high street brands. For example, the Japanese parity brand Uniqlo has done very well in that regard. Those semi official office suits are not only the main products of the main line, but also appear in the +J series, designed by Jil Sander and highly sought after by young people.

In the United Kingdom, Martha Adam (Marks & Spencer) menswear buyer Adam Barton (Adam Barton) looks more comprehensive: "no matter how the tide changes, the standard suit is still the same," he realized the demand for semi formal suits, but it still took off the 1.5 official series of promotion plans. "This is a dilemma. There are certain restrictions on tailoring and profile in some rigorous business occasions. We must know that too light clothes are not good shape. Our customers want to keep them from sweating, but at the same time, they do not want to be fashionable clothes that are amazing."

Barton said that a light suit, as long as a suit, must have enough stuffing and lining to make the customer feel secure, assured and worth the money. "It may be lighter in the chest position, but it needs a shoulder pad to support it." Barton found a balance way out of many restrictions. They chose a fabric called Miracle Linen, which is reliable and has strong anti wrinkle ability. This summer, this series of suits has been a success in sales. He is prepared to produce more and think of some countermeasures to prepare for the next summer.