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Hangzhou Shopping Mall: Luxury Sales In Half A Year 200 Million

2010/8/7 16:24:00 55

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Hangzhou Tower shopping mall, Yintai

Department store

Jie Bai recently announced the sales figures in the first half of this year, and Hangzhou people's consumption enthusiasm continued to increase in the first half of this year.

According to statistics, the sales volume of Hangzhou department stores in the first half of this year was 6 billion 85 million yuan, an increase of 23.88% over the same period, of which 8 became clothing, gold and silver jewelry, cosmetics, footwear and other commodities.

Luxury brand Chanel boutique was in Hangzhou Tower last November.

Shopping mall

Since its opening, sales have remained high, and sales are now around 15 million yuan a month, with LV sales of up to 20 million yuan per month.

Tong Minqiang, general manager of Hangzhou Tower shopping mall, said that the sales volume of the Hangzhou Tower shopping mall in the first half of the year was 2 billion 538 million yuan, an increase of 30.6% over the same period last year, and the profit was 306 million, an increase of 17.9%.

In addition, jewellery grew by 43.5%, and clock ornaments increased by 18.8%. The growth was mainly driven by these high-end products.

According to the statistics of Hangzhou Trade Bureau, the consumption of three items of clothing, daily necessities, jewellery, jewellery and jewellery in Hangzhou shopping mall increased by more than 30% in 1~6 months this year.

In the industry, Hangzhou has the luxury third city's reputation. Luxury consumption ranks second only to Beijing and Shanghai. Some luxury brands even regard Hangzhou as the first stop to enter the mainland market.

A luxury kitchen brand in Germany opened its first store in Hangzhou Tower shopping mall.

In the semi annual report released by Yintai department, sales of 16 chain stores increased year by year, and 1 stores declined.

INtime

Wulin store sales increased 1 billion 10 million yuan, an increase of 12%; Yintai West Lake store sales increased 350 million yuan, an increase of 16.6%; Yintai Qingchun store sales increased 166 million yuan, an increase of 217.1%; in addition, Jinhua Tiandi store, Ningbo Jiangdong store, Xiantao big new store and Hangzhou Fuyang shop opened time has not yet been counted for one year.

Intime department store will develop strategic positioning as chain store, as well as Hangzhou lakeside famous street two phase, Cixi Yintai Tiandi, Taizhou Jiaojiang store, Hefei overseas Chinese square, Yintai online shopping mall, Xi'an Datang night city, Hangzhou Yintai urban complex, Fenghua Yintai Tianjing, Wuhan Yintai Tiandi for the preparation of new projects.

Chain strategy is conducive to enhancing the bargaining power of shopping malls. Intime department store said it has signed a strategic cooperation agreement with 188 brands. Yintai provides preferential treatment for its area, location, discount point and payment time. The strategic cooperation brand will provide store support for Yintai department store and provide unique products.

In the past two years, the shopping malls in Hangzhou have increased by three or four times. Not only the original shopping centers have been expanding their own capacity, but also the Mixc, Bailian otlis and other outsiders have joined.

In the half year report released by Xie Bai, the main business revenue was 884 million yuan, an increase of 11% compared with last year.

According to the insiders, the shopping area has expanded too fast in recent two years, and the growth rate of consumption has not kept pace with the growth of some shopping malls. In the second half of this year, the overall sales of Hangzhou shopping malls will be tested and not entirely optimistic.

However, according to the survey, the per capita commercial area of Hangzhou is still lower than that of Shanghai, so there is still potential to be explored.