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Zhejiang Style Clothing: "Fast Fashion" Has Sneaked Into The Night With The Wind.

2010/8/10 20:19:00 49

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In Hangzhou's Wulin Square, you will be surprised at an occasional glance.

ZARA

H&M stores are crowded.

When many enterprises were hit hard by the international financial crisis, the customers all over the world were in ZARA, H&M,

Uniqlo

Pay in front of the line.

ZARA parent company Inditex, Spain, has sold 11 billion 100 million euros in 2009, and has jumped to the largest clothing retailer in the world. H&M followed closely with its annual sales volume of 10 billion 400 million euros; Ryui Jungcheng, the founder of UNIQLO, was Japan's richest man.

From this perspective, the growth space of China's garment industry is reopened, and the "ceiling" that people think is overturned.

"In the next 5 to 10 years, there will be 50 billion to 100 billion big enterprises in China's clothing industry."

Rong Chuan Chuan, chairman of Ningbo Bo Yang Textile Co., Ltd.

We are awakened dream people.

In the clothing industry of Zhejiang, many "high" people have already opened their eyes to the world.

Looking around, the "fast fashion" advocated by ZARA and H&M has been diving into the night with the wind.

The subversive manufacturing industry

Bo Yang

The headquarters is hidden in the noisy alleys.

Ningbo's South Gate Road, which used to be a textile mill, has long been silent.

The empty old factory buildings and old storehouses, immediately adorned with bright paint, have the charm of creative LOFT immediately.

An old warehouse has been pformed into an employee's sports room and a warehouse. It is said to be useful in small orders.

Just like the pformation of the old factory building, "Bo Yang" is no longer the small textile mill that has been processed.

People are familiar with "Bo Yang" because of its home textile products.

And more than 10 years ago, "Bo Yang" began to enter the operation clothing brand, now it has Tonlion, de Ma Na, Ives, interest and other 6 brands.

"In 2008 and 2009, the annual growth rate of 15% will be more than 30% this year."

Speaking of the development trend of the "Bo Yang" clothing plate, Jung Chuan Chuan's smile revealed ease, "we are in an outbreak period."

The best commentary on the "outbreak period" is that in 2009, only a single brand of Tonlion realized sales of about 2000000000 yuan, and the order that just opened last month will only reach 1 billion 200 million yuan for winter wear. In the past few years, the relatively quiet Ives, who started from last year, is expected to be able to catch up with Tonlion in 2009 in 2011.

At this time, many garment factories in Zhejiang are in the process of getting entangled.

After the recession last year, due to the replenishment effect, orders in the first half of this year were suddenly very full, but at this time, the manpower rose, and the raw materials rose.

More embarrassing than the rise of costs is that people can not be recruited. In some areas, the "recruitment war" has evolved into a "door to door".

This "outbreak" obviously does not belong to the traditional garment industry.

Like "Bo Yang", it is in the "outbreak" period, and there is "Taiping bird" in Ningbo.

The company, once famous for men's wear, has sold 2 billion 800 million yuan for women's wear in 2009.

A garment industry noticed that "Taiping bird" was three years ago, "suddenly one day, it was a bright sight."

He found that the women's clothing of the "Taiping bird" store in Hangzhou's Wulin Road was a bit of a professional and fashionable.

Almost all these enterprises in the "outbreak period" have such characteristics: the manufacturing industry is farther and farther away from the core, instead of design and marketing, and more like a service enterprise.

"Bo Yang" has sold 50 million pieces of clothing a year, "every year there are 200 thousand samples of clothing, enough for a medium-sized garment factory to eat."

There are thousands of enterprises that provide production support for Bo Yang.

Even a small label on the back of a garment can bring sales to millions of dollars a year for a factory.

These factories maintain a loose and close relationship with Bo Yang.

Loosely speaking, these factories and "Bo Yang" are not directly related to their subordinates. They are purely contracts.

As for white dots, "Bo Yang" is basically outsourced.

"Bo Yang" also has its own large factory, but only capital link.

"Why do businesses have to give their factories?" asked Jung Chuan Chuan. "If other factories can provide stable quality and better prices, why not give it to them?"

"Bo Yang" has created a purchasing platform specially. Dozens of purchasing agents are active on this platform. Whenever there are brands on the platform, these brokers are also able to eat with their skills to see who can get the best products and prices.

"Bo Yang" has a specialized testing center, with hundreds of thousands of batches of testing volume per year.

If YOUNGOR's Li Rucheng is to be evaluated, he may say, "this is part of the value chain of the clothing industry".

Li Rucheng noted that the value chain of modern clothing industry has replaced the industrial chain.