At The Beginning Of Autumn, The Shoes And Clothing "Fold" Sound Over The Summer.

August 11th, just past autumn.

With autumn approaching, summer vacation

On the 3 day, a salesperson of a brand counter of New Mart shopping mall told reporters that the discount brand just hung up, and customers immediately got up. Many women customers bought it after a simple try, and they were very afraid to start slowly, and the style and number they liked were being promoted by others.

Reporters saw that some brands in order to stimulate consumer purchases, hit a "buy 20 percent off, two, 30 percent off" promotional card.

In the shoe area, sales personnel said that discount promotions had already started, and many brands of sandals sales were coming to an end, and a few businessmen even had new sporadic fall shoes this year.

Consumers take advantage of discounts to buy brands

"I have a special liking for discount brands."

In a random interview, Chen Li, who is shopping in the mall, told reporters that she paid more attention to brands and price, clothes and then liked it. The price was too high, and she would not give it away easily.

Only when the value of money is consumed, she always buys clothes when she sells discounts.

"The same commodity will cost four hundred or five hundred yuan at a normal price, but it will be less than half or even more at discount."

Chen Li thinks.

"Fewer and fewer consumers are willing to pay for the positive price now."

A salesperson is helpless.

Under such circumstances, discounted goods naturally become the "sweet potatoes" in the eyes of many consumers.

The concept of market season has greatly advanced.

"Clothing discount in advance is not only a speed, but also a comprehensive contest for dealers' marketing capabilities."

A shopkeeper who has been running brand clothing for many years told reporters that the marketing of clothing enterprises has a strong seasonal character, and the changes of fashion and fashion are bigger. The strong cash flow and logistics are completed simultaneously.

As a result, when the seasonal clothing turned from the "end of season" to the "mid season", it seems to have reduced the profit of the new products, which, on the whole, greatly stimulated the demand of consumers and expanded the total market volume.

"Now is the time for businesses to change seasons, and about half a month later, autumn clothes will be on sale."

A brand clothing agent told reporters that the reason for the early discount is that the "clothing summer" is coming earlier and longer. The summer in the market concept has surpassed the natural season.

As early as March this year, when the breath of spring just started, the summer wear had been listed on a large scale.

From 4 to June, the best selling of summer wear has made most of the profits.

"Come" early, "go" too early, summer clothing ahead of the goods cleared, and for the autumn outfit to make room earlier, so circular.