Sichuan Shoe Enterprises: The Breakthrough Is Improving The Added Value Of Products.

　　 Customs data show that in 1-6 months of this year, the footwear export of our province was US $337 million, an increase of 79.89% over the same period last year. However, the unit price has been reduced by half as compared with the end of last year. The province's entry and exit inspection and Quarantine Bureau said that Sichuan shoes had reached the critical stage of industrial transformation, and the breakthrough point was improving the added value of products.

In August 10th, at the Sichuan export footwear quality promotion conference sponsored by the Bureau, leading enterprises were taught to acquire high value-added real enterprises for the presence of enterprises.

　　 Location finding

　　 cameido Brand road

Guangzhou, Quanzhou, the "three states and one capital" of the shoe industry in China Wenzhou The enterprises and orders are transferring to Chengdu of "one capital". From 2004 to 2009, the total export growth of the province was nearly 8 times, with an annual growth rate of 55%.

Feng Yonggang, chairman of Chengdu card and more footwear industry Co., Ltd., said that Sichuan, which has the advantage of the industrial chain and mature labor force, has at least 10 golden years. However, the coastal footwear industry is also shifting to Jiangxi and Guizhou. Sichuan shoe industry must transform, undertake high price, difficult order, improve product high added value, in order to stand out.

By taking the road of independent brand, cam Mei has tasted the sweetness. In 2004 -2007, many colleagues received a large number of cheap orders in Russia through "grey customs clearance". Kat Mei chose to go through complex customs formalities and open up European and American markets through regular trade channels and independent brands. In 2009, the Russian market was closed, and its export was almost stagnant.

　　 Strong management

　　 OEM Also high-end.

Shangzhi shoe industry (Sichuan) Co., Ltd. is an OEM enterprise based on order production. This year, the company can not finish the order, and the shoes have been high-end from the middle end.

The reason why high-end brands favor Shangzhi is mainly due to the refined management of pipelines. In pipeline design, the company standardizing the time and manpower required for each process by means of professional calculation and improves productivity by 20% rather than increasing manpower. In terms of cost control, the quantity and supply of needles and glue needed for each process can be cut to the point of saving cost and urging workers to standardize operation. The cost control method has just been implemented for a month, and only glue has saved 140 thousand yuan.

Ye Haitao, general manager of Shangzhi shoes industry, said that according to the profit of 10% of each pair of shoes, the cost would only be reduced by 10%, and the profits of the OEM enterprises could be doubled.

　　 Tree brand

AI Min wants to make luxuries.

Next year, the first high-end luxury brand of women's shoes in Chengdu is expected to enter the Hongkong shopping mall.

In 2008, when the brand "Simi" production line of Chengdu AI min leather products Co. was put into production, the colleagues could not help but pinch the sweat for Liu Qiongying, chairman of AI min. Spend millions of dollars to build high-end brands?

In the query, AI min invited French designers to "Simi" and used Italy raw materials to combine Hongkong and local talents into management teams. In design, one ethnic element of 56 ethnic groups is adopted every year, and designers of Chanel and other brands are invited to make life elements design. Soon, "Simi" entered the high-end shopping malls in Beijing, competing with foreign luxury brands, and sold a pair of shoes for more than 4000 yuan.

Liu Qiongying revealed that AI Min has registered a trademark in the 72 countries for "Simi". The next step will bring the brand to the world.

　　 Build platform

Let Sichuan certification become a pass.

The provincial entry exit inspection and Quarantine Bureau said that improving the added value of products is the key to improving the quality.

In August 10th, the Bureau signed a responsibility document on export footwear quality promotion enterprises with AI min and Shangzhi. It will formulate "one to one" support measures for enterprises, open up a green channel for inspection and quarantine, and provide training to deal with foreign footwear product laws and regulations and technical barriers to trade. At the same time, in the key control points such as R & D, raw material procurement, production links, temperature control, final product inspection, quality response mechanism, relevant measures are formulated for enterprises to strictly control quality.

With the support of AQSIQ, second key export footwear laboratories in the country have been set up in Sichuan. The textile and Export Department of the entry-exit inspection and Quarantine Bureau revealed that the laboratory is collecting samples for comparative tests. After 2 months' self calibration phase, the laboratory will provide technical research and development, product testing and other services. Before the export of Sichuan shoes, we need to carry out quality inspection in the field. Each batch of export products reaches tens of thousands of yuan. In the future, the inspection cost can be reduced to less than 1000 yuan.

The provincial entry exit inspection and Quarantine Bureau said the laboratory could meet the requirements of product monitoring methods around the world. That is to say, in the future, shoes enterprises will get the export quality certification of Sichuan, which means that they get the export pass. With the support of the Provincial Bureau of small and medium enterprises, the footwear industry operation company in Western Sichuan integrates resources such as finance, guarantee, logistics and e-commerce, and sets up a social service platform for the footwear industry. It will provide free one-stop service for the enterprises in the transition period such as order, foreign trade, financing, settlement, logistics, exhibition, e-commerce and so on.