Wake Up Domestic Leather: &Nbsp; Compete Internationally With Quality.

In recent years, China's leather industry is developing rapidly, and the market demand is increasing. However, the development of China's leather manufacturing industry is obviously lagging behind the growth of the huge leather goods market.

This has nothing to do with the international famous brand leather goods landing in China and the market of domestic brand leather goods.

But in the first half of this year, the price of imported leather keeps rising, while the quantity of imported leather is still on the rise. This phenomenon is puzzling.

According to the relevant data, a large proportion of the garment industry has occupied a large proportion of the imported leather industry besides automobile, furniture and other industries. What is the reason for the import of leather to occupy the continuously developing domestic leather market?

It is believed that with the revival of the world economy and the increasing demand of domestic consumers for leather goods, leather goods industry has developed fairly rapidly in the past two years, but people's demand for leather goods is also focused on the value and quality of products and the pursuit of fashion and personalization.

In the process of qualitative change of consumer behavior, the quality of leather goods is increasingly becoming the core factor for consumers to choose a leather product.

According to Sun Hong, general manager of MasaMaso (Martha Maso), the quality of leather goods comes from leather material and production process.

Leather material can be identified by olfaction. Generally, the imported leather will smell faint, and the domestic leather will have a faint smell. Although consumers can not taste the taste when purchasing leather goods, they will still insist on choosing expensive imported leather as the brand responsible for consumers. For example, MasaMaso (Martha Maso) has been insisting on leather goods imported from Europe for two years.

According to Mr. Zhang of China Leather Association, the difference between the taste of imported leather and domestic leather is related to the leather production technology, especially chemical dyes. When imported leather is dyed, many places will develop dyes according to the local raw material characteristics and water quality, while the domestic leather does not consider these factors. Therefore, leather production is not only bad taste, but also has a gap in the thickness of products and imported leather.

What is more obvious is that the homemade leather often has uneven thickness, poor tightness and so on, while imported leather is not the same. The thickness is uniform and leather elasticity is good. The leather products produced have more advantages in appearance and practicability.

I believe this is also the reason why many famous leather brands choose to import leather.

Because imported leather, many well-known brand leather goods are expensive, how to identify the good or bad of the cortex, so that consumers are at a loss.

For this reason, Sun Hong mentioned that leather products such as sofa, leather bags and other large areas of leather are required, even in animal husbandry methods such as cattle and sheep. For example, a good Italy cowhide may require cattle to be kept in captivity to reduce scratches or other traces on the surface of the fur, so that leather can be smoothed and naturally textured when making leather.

It seems that the source of leather quality lies in leather and even fur, which is why many high-end leather products favor imported leather.

In this regard, Sun Hong mentioned that in order to ensure quality, MasaMaso (Martha Maso) men's leather bags, leather belts and other raw materials are imported from Spain, Turkey and other countries.

Like MasaMaso (Martha Maso), leather goods companies imported from abroad and clothing companies are very few, which is related to the quality of domestic leather which is lower than that of imported leather.

"Sometimes the water quality has a certain effect on the color and texture of leather. Domestic water pollution is serious, so that some dyes can not be developed, which often causes uneven dyeing. When making the finished products, it will affect the appearance and use of the products."

Sun Hong talked about the source of the difference between domestic leather and imported leather, that is, the environment.

In fact, as early as 2007, the State Environmental Protection Administration and other three ministries and commissions jointly issued the "leather and fur industry pollution prevention and control technology policy", put forward specific requirements for the tannery industry's environmental protection production, and formulated strict control standards.

After the implementation of the new environmental protection policy, it has a certain impact on the leather industry. But because of the large number of Chinese tanning enterprises, it can not synchronize completely with the new deal in the short term.

In addition to environmental factors, the domestic leather manufacturers' quick success and instant benefit are also the reasons for the low quality of domestic leather.

As a downstream manufacturer of leather, Sun Hong inspected dozens of leather processing plants. A technician who had been in the leather industry for many years and Sun Hong said that the dosage of chemical dyes used in leather making was too high for leather factories to produce leather. After the leather was produced, the skins could not see the fine pores, and the air permeability and touch of leather were relatively poor. Sometimes even the same fur, the degree of reduction of domestic leather was lower than that of imported leather.

In addition, in order to increase production, many leather factories shorten the production cycle, resulting in a decline in the quality of leather.

The quality of domestic leather reflects the prevailing speculation and impetuosity in the relevant enterprises in the leather industry chain of China. For this reason, the China Leather Association also calls for the domestic leather industry to expand from strength to strength through many industry forums and activities, and actively encourage domestic tanning manufacturers and related leather chemical enterprises to actively develop new technologies and put them into practice, so as to improve the quality of Chinese leather products.

As a big province of China's leather industry, Guangdong's export volume has declined rapidly due to the economic crisis in 2008. Therefore, some export enterprises have turned to face the domestic market and develop their own brands.

Related experts said that if the leather enterprises did not cultivate their independent innovation ability and market development ability, the creation of their own brands would inevitably lose opportunities for development in the industrial pfer.

At present, the brand strategy of Guangdong leather industry is at the stage of development. Whether it can be bigger or stronger will take time to verify, but this represents the direction of the leather industry's future industrial development.

MasaMaso, a clothing brand founded in 2008, has been stable in leather products for two years. Even though the price of imported leather has gone up sharply this year, the quality of products is still the main factor, which ensures the stable development of the brand. "Martha Maso"

In this regard, Sun Hong said that the source of the life and charm of leather products lies in the leather material and production process. Therefore, no matter how the entire leather industry changes, providing users with cost-effective products is the core concept of the company.

In the face of the disjointing situation between China's leather manufacturing industry and the leather goods market, and promoting the development of China's leather manufacturing enterprises and related livestock husbandry industry, the China Leather Association launched a number of activities such as eco leather and leather logo a few years ago, aiming at waking up the quality awareness of the upstream and downstream enterprises in China's leather industry.

At the same time, it is also hoped that domestic leather goods enterprises can actively establish their own brands, compete with the international brands with quality, and effectively enhance the competitiveness of Chinese brand leather products in the international market.