Rich And Precious Bird Shoe Industry, "Two Markets, Two Hands".

Core tip: a few days ago, Secretary of the rich and precious shoe industry secretary Mr. Zhan said: "the threshold" is always set up by the European Union. The main purpose is to restrict imports of low-grade shoes. Our shoes are mainly targeted at the high-end market, and each pair sells for 1000 yuan ~2000 yuan, and they can not be restricted.

Low grade, low technical content and low competitiveness.

It is precisely the "high technology content and high quality" that the rich birds make on their shoes, making their footwear products sell well both at home and abroad.

At present, the company produces more than 1 million 500 thousand pairs of medium and high grade shoes every year.

According to the customs statistics, the self export of Fu's bird shoes industry was $22 million 740 thousand in 1~6 months this year, an increase of more than 54% over the same period last year.

Since the beginning of this year, the domestic and foreign markets of rich and precious birds have been selling much better than last year, because all customers pass customs through formal channels, so the Russian market has been more stable over the years.

The company now has a European marketing department, an American, Canadian marketing department and an Australian marketing department.

At present, the company has 60% exports of women's shoes.

High price support is one of high quality, the two is innovation.

The company has set up an information center in Dongguan, Guangdong, the country's most famous footwear production base. It has invited over 100 designers from home and abroad to develop and utilize new talents and information and information advantages to continuously develop new styles and materials.

It provides strong support for the export of products.

It is worth mentioning that Fu Fu bird did not take export as the only way for the development of enterprises. Instead, it paid attention to the development of the domestic market while steadily exporting.

As President Lin Ping of the company said, China has strong purchasing power and no reason to give up to others.

In the first half of this year, the company kept pace with the pace of the times and the international consumption trend, and actively adapted to the development needs of the continuous leisure development of the society, and developed and produced the new fashionable sports shoes, "Anne Walker".

The new brand targeted at the consumer group is younger, the original is formal occasions, the new brand is more life oriented, leisure oriented, more widely applicable.

There are sales both at home and abroad.

The introduction of this brand is another embodiment of the company's unremitting innovation.

According to the analysis, the companies that engage in pure sports shoes have shifted towards leisure.

Some brand sports function shoes ignore fashion, and the casual shoes are not enough.

The company promotes the new sports brand, making full use of the quality craft and material of the leather shoes and combining with the fashionable style of leisure and fashion.

In addition to the technology, materials and internal workmanship of leather shoes, the style also subverts the whole traditional form.

The style is exquisite, part of the genuine leather and some fashion materials (cotton, hemp, metal, etc.) mix and match.

In the material selection, we use environmentally-friendly leather, no paint or chemical raw materials, glue and other accessories.

Rich and precious birds' "Annie Walker" sports shoes are different from Nike, Adidas and other brands. At present, the brand is mainly targeted at consumers who have certain economic foundation in the domestic market, which is much cheaper than foreign sports shoes, but the quality and style are quite particular.

It is reported that the brand will also enter the foreign market in the future.