Red Bean Men Wear Wuhan To Join In The Tide
In July, the red bean image man's "2010 for love together" wealth Marketing Summit (WuHan Railway Station) was held at the Xunlimen Hotel in Wuhan, Hubei. More than 300 customers gathered here.
In the hot July, in Wuhan, this "stove", the red bean image men's clothing set off a Hubei area to join in the upsurge.
Most of the 300 customers have experience in running other men's clothing brands. They choose red bean image men's clothing for a reason. Just like a customer from Xianning, the red bean brand has a high reputation in the consumer's mind, and the joining policy is very attractive. After joining red beans, the company provides a full range of services and management support.
On the first day of the conference, customers were sent to red bean image men's Wuhan Kuma store in batches. They were amazed by the thousands of new 2010 autumn and winter new products, especially the series of new products from the main designer of the red bean, the designer from South Korea.
Each batch visits time is 1.5 hours, but the customer always thinks that the time is not enough, even some customers mix in other batch of customers to repeat visits.
At the Marketing Summit, two customer representatives took part in the exchange. In May 2008, Mr. Wei, who was a shopping malls in Wuhan, once made a series of red bean shirts. In May 2008, he shared some experience with the local customers. He sold the sales plan to a daily sales plan, and promoted the enthusiasm and teamwork spirit of the salesperson through the personal bonus and group incentives. He also had a unique view on the promotion strategy. He categorized the goods and promoted different sales promotions with different selling points. His store also established a membership system to consolidate old customers and develop new customers with warm service, discount and gift giving. Wealth in second days
Ms. Hu from Jujube is a new customer. She talked about the whole process of choosing red beans. She is now running another brand of men's clothing and has been looking for new brands. She said that this year's new year's day, she saw the CCTV advertisement of red bean men touched. In March 28th, she attended the Beijing Clothing Fair and the red bean men's wear Beijing Marketing Summit, and had a comprehensive understanding of the red bean men's clothing. In May 18th, she went to the company headquarters to participate in the "1000 shops and thousands of people" Marketing Summit. The headquarters's strength and quality, fashionable and cost-effective products made her firmly confident in making red bean men's clothes.
The experience sharing of the two customers clearly ignited the enthusiasm of the customers joining the field, and the customers went to the signing desk to compete for the contract. The upsurge seemed to be more intense than the "stove" in Wuhan.
At the meeting, Zhou Hongjiang, general manager of Jiangsu red bean industrial Limited by Share Ltd, made the keynote speech. Chen Hung Lin, the male designer of red bean, carried out the theme of 2010 autumn and winter releases, and the red bean image men's clothing Wuhan area leader Huang Shouguo introduced the current market situation and development plan of Hubei.
The red bean image men's clothing in the Hubei market uses the self operated, the region joins and the first level joins the compound management pattern, has already opened the self operated shop 7, develops the region joins the business 2, the first level joins the business 12.
Since the opening of red bean image men's clothing in Hubei's first self run shop Wuhan Kuma store in April 2009, 19 stores have been opened in Hubei, and another 5 are being renovated.
In order to further enhance the coverage of the terminal market and improve sales performance, the red bean men's wear plan will open 30 stores in Hubei in the second half of the year.
It is expected that by the end of this year, the red bean men's wear will form a chain monopoly network covering the whole province of Hubei.
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