Market "Fake Ocean Brand" In High Grade Department Store

Although it is not illegal to do so, the practice of hanging foreign brands on domestic goods has the suspicion of deceiving consumers. Many consumers and people in the industry hope that relevant departments can define and regulate this "fake foreign brand" in time.

Market phenomenon

Italy, the brand name of Italy, has never seen it.

Miss Huang, who returned from Italy to visit Guangzhou, told the author that she visited the famous department stores in Guangzhou on the weekend, and saw that many brands were brand names such as Italy and France. But strangely enough, many brands had not seen in Italy or France.

Yesterday, I also visited many families in Guangzhou.

In the Mar * * women's clothing brand, the salesperson is definitely "Italy" brand.

Miss Liu, who is shopping for clothes, told the author: "the price of this brand is not cheap, but the design is very good. It's Italy brand."

But insiders told me that this brand's planning operation is in Shenzhen.

"

The author understands that the foreign brand clothing currently in the market is a genuine foreign brand, some of which are imported directly from abroad, and some are processed and sold in China, but the process, fabric and design are strictly in accordance with their own requirements. Another foreign brand is actually made in China, which is entirely run by domestic garment enterprises, and its design, production and sales channels are entirely domestic, but the brand is registered abroad.

These "fake foreign brands" are popular in all high-end department stores, and most of the clothing brands in the shopping malls are brands of this kind.

The women's clothing brand at the beginning of E has enjoyed a high reputation in Guangzhou, and has always been known as Paris brand.

One of its internal leaders admits: "the brand from design to processing to sales is all operated in Guangzhou, and has nothing to do with Paris.

It was only registered in Paris, but in the beginning, in order to be more like the French brand, it opened two stores in Europe, and later it was closed.

The person also revealed that at present, the domestic apparel industry uses "domestic production and international registration" mode to run a lot, and France, Italy and other fashionable are all popular registered places.

"The procedure is simple and the cost is not high.

In Paris, there is an office with hundreds of Chinese companies on the wall. There are only two staff members who answer the phone every day.

But many clothing brands are not sold in other countries, including registered places. "

Market view

Merchants: "fake foreign brands" quality is not inferior to foreign brands.

Why can this "fake foreign brand" clothing enter and live in department stores?

A senior manager of a famous high-end department store in Guangzhou said frankly: "in the past, the choice of brand was very important to the registered place, but with the high import tariff, the high price of clothing did not sell well. Now, when importing the brand, we pay more attention to fabric and design.

We all know the background of these brands, but whether they are registered in China or registered abroad, we welcome them as long as the design and quality are good and the grades are in line with the location of the shopping malls.

In recent years, the design and quality of garment enterprises in China are not inferior to international brands.

However, a person familiar with the matter told the author that at present, the domestic clothing enterprises are quite mature from design to production, and they know better how to do the domestic market. For department stores, foreign brands are very large and the entry conditions are high. Therefore, department stores are more willing to accept domestic garment enterprises.

For this practice, the relevant people said that domestic brands registered abroad, which is a marketing strategy for manufacturers.

It seems that there is a suspicion of deceiving consumers on the surface, but it is not illegal in the law.

Consumers: fake foreign brands are cheating.

When we know that domestic clothing is selling abroad, many consumers think that it is a foreign brand to deceive Chinese consumers.

Miss Wu told the public: "often to department stores to buy clothes, although the price is quite expensive, but feel that it is an international brand, wearing a look of grade, so still willing to pay to buy.

If it's a new brand in China, I think the price is too high. "

Miss Liu believes that these companies have no need to do so. Consumers are becoming more and more smart now, and buying clothing is more concerned with style and quality.

Experts: high price to "fake foreign brands" flooding {page_break}

For this phenomenon, industry experts believe that this is a manifestation of shrinking national brands.

Huang Xueming, chairman of Guangzhou beauty scene, told the author that "fake foreign brand" clothing has caused an impact on the local national brand.

"No foreign registration, no international brand, even if the quality design is excellent, but in shopping malls will also be discriminated against."

Guangzhou clothing association responsible person pointed out that the existence of "fake foreign brands" is actually the result of consumer demand.

Some domestic consumers are very fond of the ocean and despise domestic brands. Shopping malls are also inclined to foreign goods in the process of investment promotion.

Moreover, only with "foreign flavor" can goods be sold at a price.

It has been revealed that the price of clothing produced by the same process line and the same process and fabric can be more than doubled overseas registered brands.

Therefore, this makes the way of "international registration, domestic production and domestic sales" more and more adopted by clothing enterprises.