Xi Liu Called "North Faction Capital" To Explore North Gang Road.
2010 "West willow China"
Commerce
The North cup new costume design competition final and award ceremony has injected a fresh vitality into the West clothing town of North China. It interpreted the connotation of the northern style dress, set up the northern style of dress, and promoted the original intention of the northern fashion fashion.
Xia Lingmin, Deputy Secretary General of China Textile Industry Association:
Four in one to seek the road of revitalization of Western willows
As the earliest, largest and most influential clothing market in the country, the 30 years of development have seen the advantages of Liu Liu, despite its twists and turns.
Xi Liu is very close to many garment professional markets, jointly build a relatively good industrial ecological environment, in the context of the textile and garment industry in the Midwest shift, the West willow market once again ushered in the development of new opportunities.
In the past year, the new leadership group of Liu Liu has done a lot of work, conquering many problems, and creating favorable conditions for the development of the market.
Facing new
Opportunity
And challenges, the market also shouted slogans to create "the capital of the north".
At the same time, the local government and the CMC also organized a series of activities to speed up the promotion of the popularity of Xi Liu clothing, guide enterprises to pay attention to brand connotation, lay stress on independent brand incubation, pay attention to product innovation, and have achieved fruitful results.
The formation of a clothing genre can not rely on unilateral strength.
enterprise
The joint efforts of the market, the government and the association.
The design competition provided a new opportunity for the formation of the northern style of dress, and also provided an opportunity for more excellent fashion designers to get to know the West willow and walk into the West willow.
It is hoped that on the basis of strengthening the design, the market will continuously guide enterprises to increase the added value of products and continuously enhance their marketing awareness, so as to endow the northern style clothing with long vitality and occupy a place in the national clothing market.
Xiang Shiwei, mayor of Haicheng:
Perfecting supporting facilities to create a first-class development environment
As the first and the only textile industrial base in Northeast China, Haicheng, in the glorious course of China's reform and opening up, first developed the first class professional wholesale market of clothing in China, which led the people to take the lead in becoming rich and the rapid development of the county economy.
However, during the process of promoting the market and the textile industry cluster in the Xi Liu market, we also realized that our market is big, factories are small, there are many foreign ports and local products are scarce.
The drawbacks of local enterprises with strong production capacity and low brand value have always been an open question.
Therefore, since the beginning of last year, the municipal Party committee and municipal government of Haicheng have given 15 policies and measures to comprehensively optimize the soft environment for the West Lida market. Merchants have introduced the first phase project of the West China commercial town with a scale of 1 billion yuan.
A series of innovative measures made the market of Xi Liu Da bring back to life in the unfavorable situation of the financial crisis and rise abruptly against the situation. It created an annual turnover of 30 billion yuan, ranking the second outstanding achievement in the ten major apparel professional market appraisals.
Today, with the care and support of the China Textile Industry Association, we have the honor of hosting the China north school rookie design competition. This marks the 30 years after the development of the West willow market, and strides towards the new development of production oriented, branding and trade development. It symbolizes that the Chinese northern Costume represented by Xi Liu trousers, men's wear, women's wear and cotton wear will be like a dark horse, galloping and galloping in the Guandong area with its unique style.
Next, Haicheng will take the Liaoning coastal economic belt and the Shenyang Economic Zone Development and opening strategy as an opportunity to plan and build the urban commercial complex of the West Liu East area with high standard, and promote the project investment and infrastructure construction of the market matching processing industrial park with high intensity, and strive to create a one-stop shopping center for the daily consumer goods in North China, the South Liaoning business logistics distribution center and the North China clothing production and marketing base within 3 years, so as to realize the beautiful vision of the West Liu business gathering, competition, livable and prosperous harmony.
Ryu Jin, deputy secretary of the West Haicheng Party committee and director of the market management committee of the West Liu, Li Qingquan:
Incubating the brand and carrying the banner of the northern faction with the brand
The market has formed a good industrial base in the 30 years of development. It has huge industrial clusters and more mature market circles. It has brought vigorous logistics, stream of people and capital flows, and has formed brand awareness and reputation in the northern market, including Northeast, northwest and North China.
In recent years, the government has actively supported the garment industry in terms of ideas and measures, and regarded it as a pillar industry.
After careful deliberation, the new government and the leading group put forward the slogan of building the "capital of the North faction", and determined the development orientation of "market commerce, clustering, industrialization and urbanization", and actively adjusted from four aspects, namely, the new business mode, the public dress platform, the structural adjustment and the social responsibility, and sought to break through. The construction of the market of the West willow as an important means to adjust the layout of the local economy and promote the process of urbanization, and an important force for speeding up the pformation of the mode of economic development in Haicheng.
The theme of this competition is "North style fashion", and promoting the culture of "northern dress". On the one hand, it shows the determination of Xi Liu clothing to design and create new engines. On the other hand, it can promote the development of clothing industry in Northeast China, promote clothing circulation, and create a new pattern of China's garment industry.
We want to borrow the east wind of this competition, interpret the connotation of the North style dress, set up the northern style of dress, promote the fashion of the North style dress, let the North dress occupy our northern market, and promote the grand goal of creating the northern dress capital and the modern commercial city.
Lin Leping, chairman of Xi Liu Commerce City
"Xi Liu" brand value is unique {page_break}
Xi Liu is a magical place to create wealth.
She has cultivated the largest clothing market in the country, and has led to the formation of a textile and garment industrial cluster with more than 30 employees.
In particular, the implementation of the national strategy for revitalizing the northeast and Liaoning coastal economic belt and the development and opening up strategy of the Shenyang Economic Zone, as the southern gate of the Northeast Asian market, the unique location advantages and advantages of Commerce and industry have attracted the attention of businessmen and investors both at home and abroad. Nishi Liuzhen has accumulated thick and thin hair and is heading for a new round of rise.
Under the background of this era, the West China commerce and trade city is the sixth generation of high-end market in China, which is built for the realization of market commerce, clustering, brand and marketing.
However, we are also soberly aware that, as a result of the traditional pattern that the Chinese clothing has been sold for a long time in the south, and because of the deep-rooted consumption habits of the northern people, which are "fashionable and glorious" wearing Southern origin and brand clothing, most of the garment enterprises in the North, though having the production capacity and technological level, can only do business in registering trademarks in different places, buying or selling labels, buying materials or processing materials.
We actively cooperate with the Party committee and the government of Western Ryu Jin to organize a large-scale publicity and promotion campaign of the North style dress Wanli.
This is not only fully recognized by the state, provincial and city leaders and the apparel industry, but also highly recognized and responded by the vast number of garment enterprises and purchasers in the northeast, North China, northwest and Central Plains.
We are pleased to see that China's northern costume is developing rapidly and Thriving as a whole.
Today, we are naming the 2010 China north costume rookie design competition. The purpose is to excavate creative design talents for Northern dress enterprises, enhance the core competitiveness and brand added value of the northern paresses, and let the North style clothing brand engraved in the minds of the clothing industry and the northern people.
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