The Concept Of "Home Clothes" Blurred The Concept Of Consumer Needs To Be Updated

As an original concept in China, home furnishing has been officially recognized by consumers for several years. In the future, this industry with strong potential for development is establishing its own industry status from clothing classification. In the process of talent accumulation, channel construction and brand promotion, the concept and image of home furnishing are blurred to clear.

Of course, the disadvantages of the industry itself and the disadvantages of its initial development include low price competition, product homogeneity, lack of talents, low added value, low competition and inadequate consumption guidance.

Consumer concept remains to be updated

The concept of home furnishing clothes has become more and more popular in China. It is only a matter of nearly five years. In China's vast areas, consumers are still relatively unfamiliar with their home clothes. Even in Guangzhou's domestic first tier cities, many people do not know much about home furnishing products.

At present, the consumption of Chinese household clothes is mainly concentrated in Jiangsu, Zhejiang and Beijing and Shanghai. One is that it is the birthplace of China's clothing industry. Secondly, the average consumption level in that place is the highest, and the place where the three places depend on the sea and Cheng Duyuan's acceptance of foreign information is higher than that of other places. But in such a big China, when a product's consumer is concentrated in a certain place, no factory will be happy.

In other places, such as the three provinces in Northeast China or the five provinces in Northwest China, consumers still regard it as pajamas.

This is obviously a bottleneck: pajamas are only worn when they are sleeping in the bedroom or at home, and the home clothes can be worn at the 500 meter radius around the home or home. Only this concept has made the home clothes half of the market capacity.

The concept of "home clothes" is still blurred.

With regard to the concept of "home clothes", 19% of consumers think that household clothes are equivalent to pajamas; 11.5% of consumers do not know what home clothes are; 69.2% of consumers have answered some of the answers, and in the part of the answers, most consumers are named according to the word "home clothes" as the name implies; consumers who can name more than one household clothing brand account for 19.2%, while among the 19.2% consumers, the brand name close to 60% is not the professional brand of household clothing, but is similar to Goldlion, love, Montagut and other household branded brands.

The survey shows that domestic consumers' concept of home clothes is still quite vague, and their recognition is very low. This shows that at present, the brand publicity of home clothes is not enough, and the brand characteristics are not distinct, so it is hard to impress the consumers.

In addition, people's living standard is not high and the market channel is not standardized. This is also an important reason for the unclear concept of consumers and the low consumption atmosphere.