Shanxi Love Tanabata, Loudly Say Love And Passion Taobao

August 16th is the traditional festival - Tanabata Festival. Recently, when reporters visited the provincial capital, many shopping malls and florists had hung up the promotional advertisements and joined them in advance.

"Love Tanabata", "love loudly", "Valentine's day on Valentine's day, kill love"......

Entering Taobao, Dangdang and other shopping websites, the eye-catching theme pages and advertisements are particularly attractive.

When the reporter entered "Tanabata" on Taobao, there were as many as 661919 pieces of merchandise jumped out.

Reporters found that many shopping websites aim at different periods of love, such as ambiguous period, holding period and hot love period. They recommend different gifts for couples, and are welcomed by many young people.

Preferential prices and a wide variety of products are

"Golden Rose" hot selling network

Flowers are always the theme of Valentine's day.

The reporter learned from many flower shops in the provincial capital that the order of flowers on Tanabata Festival has been rising day by day, and prices have risen before.

Compared with the physical store, the online flower shop on the seventh day of the Seventh Festival is more flexible, because there is no equivalent external cost of the rent, the price is cheaper than the physical store, and the types of flowers are also more abundant.

Lovely Kitty cat bouquet, romantic heart bear flower bouquet and some other products that integrate into the business creativity have been booked up a month ago.

"Rose symbolizes love, and gold is also called true gold", which is a symbol of wealth and prosperity.

This year, online "Golden Rose" is especially popular.

A Taobao shopkeeper told the reporter.

"Golden Rose" is made of thousands of gold foil, and the price of each "Golden Rose" ranges from 50 yuan to 100 yuan.

In just a month, the owner of Taobao has sold 2646 golden roses.

Online shopping "insect" new fashion

"Silver candle autumn light cold painting screen, light Luo fan fan firefly."

On the eve of Tanabata, Taobao smart sellers began selling fireflies.

3 yuan / only firefly, with exquisite glass bottles, has become a unique gift, bringing romantic and pleasant surprises to urban people.

The reporter contacted a shopkeeper through Taobao. The shopkeeper told the reporter: "firefly surviving in adulthood is very short, and it will disappear in summer.

Tanabata is the annual sales peak of fireflies, and we have sold thousands of fireflies in the last month.

Shopkeepers said he usually advised buyers to fly during the two days of receipt of the goods to ensure fireflies' vitality, so as to create a romantic atmosphere for dating.

In addition to buying fireflies online, there are also friends who choose "ant workshop" to give their sweethearts.

No need to feed them, nor to bathe them, not to take them to the hospital. They will dig tunnels under their leaders to make their nests.

The owner is very interested in watching their moving, selecting the leader, starting work, feeding and so on.

According to the analysis of the industry, the rise of insects on the Tanabata Festival online shopping is a commercial activity, but behind it contains people's spiritual needs, revealing young people's advocating the new trend of environmental protection and returning to nature.