Turtle Dragon Fight To Lead The Children'S Wear Market

Turtle dragon fight to lead the children's wear market

Nowadays, the consumption of children's clothing in China has increased by more than two figures. Children's clothing has become a new growth point in the development of the clothing industry. With the further improvement of family income and the gradual realization of a well-off standard of living for urban residents, the consumption demand of China's children's clothing market has shifted from the practicality that used to meet the basic life to the pursuit of beautiful fashion.

The pattern of children's wear market is that foreign brands and domestic brands account for half of the total.

Only 30% of the domestic brands have their own brands and are stationed in 123 cities, and more and more parents are willing to choose brand children's clothing for their children.

Talented children's clothes

Qingdao BMW special Clothing Co., Ltd. is a professional clothing company specializing in garment research and development, design, export and domestic sales. It owns BMW special men's wear and tortoise dragon and Ava children's wear brand.

In 2005, "turtle dragon" children's casual wear has been pushed to the domestic and foreign markets as a brand of high-end children's clothing. Since its inception, the brand has been adhering to the principles of novelty, pragmatism and trustworthiness in accurately grasping the brand style and market positioning.

Constantly introducing scientific management system, marketing system and marketing principles, and marketing networks all over Beijing, Harbin, Guangzhou, Hangzhou, Chongqing and Chengdu.

Today, Toronto also has a unique brand of publicity anime, this unexpected move is BMW special company from children's clothing brand to the animation culture industry extension of the finishing touch.

They creatively put children's clothing as a derivative to the animation industry, and catered to the national theme for the animation industry.

BMW's children's clothing brand and cultural industry are the most powerful force of children's clothing culture.

BMW has fully developed the overseas market of turtle dragon children's casual wear brand. Its products are exported to countries and regions such as the United Kingdom, the United States, Germany, Holland, Denmark, France, South Africa, Hongkong and China. Up to now, domestic and foreign sales volume has reached 350 million yuan.

The connotation and fashion of Zhang Chongwei's exclusive tortoise Dragon

Zhang Chongwei, director of turtle dragon design, is legendary.

Zhang Chongwei walked on to today because of a insistence.

He has worked in the foreign trade department for 20 years, from the "barter trade" stage to his own independent children's clothing brand. This road is full of hardships, but it is precisely because of this that Zhang Chongwei has gained the value of life.

Zhang Chongwei really chose children's clothing as his long-term design career, and was born in two years with two companies in Italy.

This can also be said to stimulate and reflect on his past design concepts. The more than 100 children's clothing designs launched by Italian company every season can sell well and be recognized by consumers without any suspense, which further strengthened Zhang Chongwei's confidence in the field of children's clothing.

"A good brand is money that can not be bought," Zhang Chongwei said.

To do a good job in children's clothing brand, the factors that need to be considered can be said to be omnibearing.

The unlimited market of children's clothing and the essence of design are the best interpretation of Zhang Chongwei's insisting on going to today.

Toronto brand has a rich connotation, from the fabric of clothing to the market, are controlled in Zhang Chongwei's brand industry chain.

The fabric used by tortoise is made from weaving to finishing, and is made into ready-made garments.

Because he knows that the fabric upstream will directly affect the design results.

If you want to be your own master, you can control the market more calmly.

The product positioning and characteristics of turtle dragon brand are different from nature. Today, it seems that most of them originate from the rich experience of director Zhang Chongwei and other interpretations of children's clothing.

First, Toronto is positioned in the European English style, which lays a rich cultural connotation for the high-end development of the brand. It is internationalized without losing the traditional Chinese culture.

Moreover, the brand positioning of the consumer group is aimed at the design of high-end children's clothing for children aged 3 and ~11. The new design concept of "fashion, sports, leisure, health and vitality" is rooted in the brand style of turtle dragon, and the children's clothes designed are mostly lively, noble and fashionable.

Everywhere, it embodies the BMW special culture concept of "childlike innocence and boundless joy". Tortoise is the fusion of Oriental culture and simplicity and generosity of western culture. Zhang Chongwei uses his unique angle to interpret the meaning of children's fashion and blend fashion elements to good places.

His other magic weapon is to be able to drive light and use modern technology, and discover and use healthy and environmentally-friendly fabrics to create an unreplicable fashion language for his design.