Yi Lian Silk Products: Beijing Kerry Center Released Its Own Brand "Moonlight White".

China is the first country in the world to raise silkworms, reeling silk and weaving silk.

This released "Moonlight white" belongs to the top quality of Chu silk. It has the characteristics of "bright, white, Ying, run, slippery" and the superior adhesion of natural color.

In order to uncover the source of Chu's ancient law, in the end of the last century, Hubei's Lotus silk product combined with French delya set up the "Chu silk research center in twenty-first Century" in Yingshan, Hubei. It used modern high-technology means to compare 8 indexes between Chu silk and all kinds of textile materials, unveiled the mystery of superior quality of Chu silk, restored the ancient French silk, and made Chu Si's traditional craft go to new life through modern technology and fashion design.

In order to enhance the hard power of Chu silk, Yi Lian Si pin has gathered a large number of top-ranking products and craft designers at home and abroad. Through continuous exchanges and cooperation with the international professional silk products industry, we have explored an innovative traditional Chinese brand.

From the product line, the "Moonlight white" series covers silk quilts, scarves, household clothes and silk bags. In terms of product design, Yi Lian invited Professor Zhang Baohua from Academy of Fine Arts, Tsinghua University to participate in product design and consultancy. At the same time, he collaborated with high-end design service providers and well-known artists at home and abroad to ensure the high standard and internationalization of product design.

"Facing the pressure and challenges brought by the new era to the traditional silk industry, besides upgrading the added value of products, industrial upgrading is also crucial.

When making strategic layout, Yi Lian Si PIN focuses on the whole industry chain level.

Up to now, we already have a complete silk industry chain from cocoon drying, silk reeling to finished products, with strong upstream and downstream integration advantages. "

Peng Shanchao, chairman of the lotus silk product, said in an interview.

Yi Hui, chairman of the China Silk Association, said in a speech at the conference: "the lotus silk products model provides a model for promoting the technological upgrading and industrial upgrading of China's silk industry, realizing the high-end industry and enhancing the international discourse power of China's silk brand."