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Guangzhou Shoes And Clothing Market Set Off A "Theme Store" Craze.

2010/8/14 15:54:00 62

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Cowboy Leisure Market

Following

BELLE

After breaking off the footwear products from department stores and setting up its "sidewalk", a strong wave of "

Theme Store

The split boom swept Guangzhou in a short time.

In August 14th, a company built a new image of denim casual wear.

NOVO

The brand enters Guangzhou's good Plaza to test the water.

In August 13th, the "gentlemen's Pavilion" built by Guangzhou friendship split into men's clothing will soon be available in Guangzhou World Trade Center.

With the endless "split movement", Guangzhou's retail industry began to emerge in a new format.

Xie Shiping, managing director of Guangzhou East department store Limited by Share Ltd, believes that this is the most potential format in the future.

"This is

market

Subdivision to a certain extent, "said Luo Zhijie, Secretary General of Guangzhou business association.

At the present stage of business development in Guangzhou, it is necessary to break through the function of single selling clothes, and consumers need fresh and diversified choices.

These stores have fewer categories and fewer goods, but their alternative decoration and accurate positioning are not aimed at all consumers, but targeted groups.

It is understood that an area of 10 thousand -2 square meters of department stores, including men's wear, women's clothing, cosmetics, footwear and so on, there are more than 10 categories of commodities, which involve about 100-200 brand tenants, and their consumption audiences basically cover one size.

And BELLE's "sidewalk" has 7000 square meters, category only shoes.

NOVO has 1600 square meters. According to Sun Mo, marketing director of the company, there are 25 brands in Guangzhou NOVO store, but only three lines including casual jeans, Japanese and Korean women's shoes and casual wear, and consumers are also locked in young audiences.

"The competitiveness of this professional shop format needs to be further explored."

Huang Wenjie said that in order not to copy the replicas, this theme store needs to have its own products, such as buying a product by buying a buyer, or customizing some free and exclusive products to form differential competition.

However, Huang Wenjie believes that the network resources of retail channels need to be further developed, and the design team of brand enterprises should be further mature. The upstream supply chain still needs to be compressed. On the basis of this, the professional shop formats currently divestiture from department stores can not be formed into a production system similar to ZARA and H&M, which is the dominant link in the following circulation links. "In the future, professional shops in Guangzhou will gradually develop into the intermediate state of general merchandise and fast fashion."

"When I visited the United States, I saw many similar shops. Strictly speaking, it should be called professional shop format."

Xie Shiping said that compared to department stores, this kind of store is a combination of a large group of commodities in department stores, such as "sidewalks" are all selling shoes, toys, anti city is toys, silver is cosmetics, NOVO is an individual type of clothing, shoes and accessories, some are household, office supplies, etc., with similar positioning, but different brands in the store.