BELLE Shoes, The World's Leading Brand, Is Popular Everywhere.
August 16th, according to Hong Kong media,
BELLE
International (market, information, commentary) (1880) there are two time windows worth noting: one is the quarterly review issued by Heng Zhi company. BELLE has become a new member of the HSI, and the new arrangement will come into effect on 6 next month. The second is the result of the 24 day of this month.
As the leading body of women's shoes in mainland China, as of the end of June, BELLE had 10315 shops, of which footwear stores grew by 13.3% annually, while sportswear shops grew by 2%. BELLE benefited from the layout of three to four cities, and the growth rate of outlets was enough to determine the valuation level.
In the second quarter, BELLE's
footwear
Sales in the same store grew by 18%, an increase of 6% over the same period last year. It is expected that the same store sales growth will continue to grow at a higher rate in the future. Moreover, BELLE's newly acquired brands, such as Senda, Millie and Mirabell, will improve their sales and make profit contribution to an ideal trend.
Multiple brand profits are ideal.
The growth of the company also comes from the revival of sportswear business. The three to four tier cities are expected to directly drive sportswear.
Sale
。
As for the wage issue, the impact on the company needs to be observed at the moment, but it is initially believed that the increase in the purchasing power of consumers is enough to offset the rise in costs.
To sum up, the mainland continues to stimulate the domestic market, and the footwear industry is directly benefited by this consumption cycle. The competitive advantages of leading enterprises such as scale effect, vertical integration mode and multi brand strategy are enough to support BELLE's gross margin and growth rate over the market.
BELLE reported 12.96 yuan on Friday, 38.1 times earnings.
enterprise
BELLE has a good brand effect. If the network layout is smooth, the state policy can be maintained at a relatively high growth rate, and the price earnings ratio below 40 times is a reasonable level.
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