"Transnational Marriage" Competition Between Domestic And Foreign Department Stores GAME&Nbsp; OVER

Bride: Bao Long Cang

Bao Long warehouse is an important part of Hebei Le Tai commercial real estate group.

Groom:

Carrefour is currently Europe's first and second of the world's multinational retail enterprises. In this year's list of Fortune 500, it ranked twenty-second in terms of revenue of $121 billion 400 million.

Carrefour has opened 160 large supermarkets in 45 cities in China, and sales in China amounted to 36 billion 600 million yuan in 2009.

"Go" supermarket

"Change" shopping center

In July 16th, Carrefour and Bao Long Cang announced the establishment of a new joint venture through the form of equity cooperation, namely, Hebei Bao Long Cang carrefour commercial Co., Ltd., with 51% of Carrefour holdings, and 49% of the shares of Bao Long Cang. The chairman of the joint venture company is Yang Longfei, chairman of the board of directors of the company, the chairman of the board of directors of the commercial real estate group of Le Tai, and the general manager is held by Carrefour.

Luo Guowei, President of Carrefour China, said: "Bao Long Cang is a very good retail business in Hebei. It is very popular with local customers and can help Carrefour after marriage.

Because the local strategy is a very important strategy for Carrefour.

Chairman of Le Tai commercial real estate group

Yang Longfei also revealed the future expansion plan of the new company: in the three year, it opened 25~30 stores in 11 prefecture level cities in Hebei, and 3 to 40 thousand square meters of community shopping centers, including supermarkets, department stores, catering and other formats, invested by Hongkong Huamao fund investment company and new company management.

After the establishment of a new joint venture between Bao Long Cang and Carrefour, 11 stores in Bao Long warehouse and all stores opened in the future will be opened with new logo, and the trademarks of Carrefour and Bao Long Cang will be reflected.

It would be unwise to give up the brand of Bao Long Cang.

Luo Guowei said.

After the marriage, all the stores of the original dragon shop will undergo a new upgrade. This work will be carried out in September. At that time, the door of the supermarket will be replaced by the double name of "Carrefour".

Like Carrefour's shopping centers in other regions, Carrefour's main shopping center will also be the main shopping center of the new company.

Bao Long Cang active marriage

From the real estate project, "too bad money".

Bao Long Cang has been in the first 12 stores since May 23, 1998, and has been in full business for a full year.

It is the earliest large-scale comprehensive supermarket operator in Shijiazhuang and even Hebei province.

At present, in Hebei, Shandong, Shijiazhuang, Tangshan, Qinhuangdao, Dezhou and other 7 cities in two provinces, 11 outlets have been set up, developing rapidly.

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A senior personage disclosed that, like many retail businesses, Bao Longbin is doing real estate as well as doing retail business.

After all, the retail industry can get a lot of cash flow, and real estate can bring high profits.

Although there are many reasons, the core factor is money.

At the very beginning, "two legs" walking complement each other.

On the one hand, the retail industry can "feed" real estate and provide cash flow for them. On the other hand, real estate can also help solve the problem of high rent faced by the current retail enterprises.

Just under the temptation of real estate profiteering, Bao Long Cang seems to have failed to balance the interests of the two. In the past two years, the strategic focus has gradually declined to the property market.

It is understood that at present, the 100 million mu distribution center and supporting projects are being operated. At the same time, the 620 thousand square meters of urban complex project, which is jointly operated by Bao Long Cang and China Shipping Group and Hongkong Huamao Group, has been launched.

And the planning which has always hoped for the listing of the company seems to be difficult to achieve in a short period of time, and the shortage of funds is inevitable.

The reason for the shortage of Bao Long warehouse may be a case, but the lack of money by domestic retail enterprises is a common phenomenon, especially regional retail enterprises.

According to a survey conducted by IBM, more than 80% of China's retail enterprises are in extensive management, and more than 50% of them are short of funds. The quality of the management of retail enterprises is also low.

To a large extent, this directly affects the strength and expansion of Chinese retail enterprises.

Wang Yao, director of the China National Commercial Information Center, said that the development environment of domestic retail enterprises is not as good as that of foreign retail enterprises.

In addition to foreign capital, management, information, distribution, talents and so on, foreign retail enterprises are facing the non market and non business development environment which is inferior to foreign retail enterprises. Domestic retail businesses still suffer many unfair treatment.

For example, many local governments still prefer foreign retail businesses in terms of commercial real estate prices, rents, utilities and other policies.